3 Blogs of 2012 that Kept Me Coming Back

The year is coming to an end which means it’s recap season! Blogging continues to grow in popularity and quality. Something that once gave individuals a worldwide voice became a strong tool for business. Blogs help build community and give businesses a chance to showcase thought leadership. Every once in awhile you come across a blog posting that  makes you want to read more. At Blade, we value community building so I wanted to showcase the top 3 blog postings that attracted me this past year and have kept me coming back. Happy Holidays!

Smashing Magazine – Design Process in the Responsive Age
Responsive design paved a new way of integrating multiple device screen sizes without having to reprogram webpages for the individual sizes. This article effectively investigates the benefits and drawbacks of responsive design with plenty of high quality examples. Smashing Magazine continues to be a favourite go-to blog source for many members of our creative team.

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Blogging is a powerful tool for building communities and thought leadership online.

PROFITguide.com – What’s Worse Than No Buyers? Just One
Jumping from design to the world of small business, the many experts at PROFITguide.com (full disclosure – our President and Creative Director, Wayne S. Roberts writes a monthly column for PROFITguide.com) investigate the trials and tribulations of entrepreneurs. This article, by Bill Sivell, looks into selling your business by not putting all your eggs into one potential buyer’s basket. The exit strategy, is a part of entrepreneurship most people don’t think about when they start a business but requires delicate navigation.

Social Media Today – Business in 21st century: be online or be visible?
Rounding out my list of blogs is Social Media Today. A wealth of articles from marketing, branding, advertising, social media, and beyond. This particular article struck a chord with me by simply reminding people there’s a difference between your business having an online profile and making that profile visible to the public. The simplicity of the article shed light on the importance of not just being online, but being a part of the online community and that’s something I see value in.

Do you have any blog postings that made you add that blog site to your RSS feed, email subscriptions, or social media profile? Please share some of your favourite posts of the past year in the comments below. Have a Happy Holiday and Joyous New Year!

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Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

wayne has 75 posts and counting.See all posts by wayne