Watch the video here now to see what I had to say, and grab the 3 quick takeaways below the video.
Brand Edge: FAUX PAS Takeaways
1. Follow Your Audience
If you know that your target audience is 40 to 65, be on Facebook where the current statistics show us that demographic currently participates at a higher level than other social media networks.
Just like a brand who targets teens would be wasting their time and money by placing ads in Time magazine, your brand is wasting time and money by focusing on the wrong social media platforms.
2. Have A Plan
Memes are fun, and everyone gets a laugh out of them, but that’s what people look to their friends for. Your job as a brand on social media is to stick to your brand identity and provide content that your brand community will identify and find value in.
Share content from your website that tells your story or sells your products, post behind-the-scenes images and videos that give people an inside look at your brand and allow them to forge a deeper connection and interest, or create striking graphics that will grab everyone’s attention and cause them to stop and take notice of your brand and its message.
3. Be Active
The decision as to how often you post is yours to make as a brand. Remember that social is like most things in life, quality is more important than quantity, but also remember that social media is a crowded landscape, and if you aren’t actively participating, you will be forgotten.
It reminds me of a quote by former Mr. Olympia champion Ronnie Coleman, “Everybody wants to be a bodybuilder, but don’t nobody want to lift no heavy-ass weights.”