There has been some chatter online recently among bloggers and blog readers about list posts and their popularity on the internet.
There are some people who believe that list posts have overstayed their welcome and need to be left on the sidewalk to be picked up with the trash.
I’m not one of them.
And I have a list of reasons why.
1) They Work
There are a few reasons why list posts work. The 1st is that studies show that people respond well and click when they see numerals shown in online copy. While it may not be proper or correct to write numbers as numerals in a traditional mentality, you can’t fight science. In the blogging world we are all in the business of capturing traffic. So if that means changing the way that you write the number three in your headlines and text, you should probably do it.
2) They Do Not Have To Compromise Content Quality
One of the most often used arguments against list posts is the “reduced quality of content” pitch. It may be true that some posts do not include hundreds of words in supporting copy. But that doesn’t make them poor quality posts. Context is the key here. When a list post is presenting more important or significant information, content can be written (and written well) to support each point on the list.
Having a list post does not mean that you can’t also write quality copy in your post. This is not a 1 or the other concept.
Don’t fall into that trap.
3) They Are Easily Digestible
On the internet, and off of it, time is a precious commodity. People do not have the attention span or free time to sit and read lengthy articles made up of large blocks of text. Even with compelling, excellent content, they give off an impression of being boring and stuffy.
List posts become easier to read and skim through when your visitors don’t have a lot of time. If your readers are pressed for minutes they can quickly scroll through a list post and read the bullet points and get the gist of the information that you are presenting.
And if your readers do have time available to read your great copy, they can take the time to read the sentences and paragraphs that you’ve prepared to support your points.
4) They Make For Quick Content
When you, as a writer, are pressed for time and know that you need to get something posted on your blog, lists can be a saving grace. We are all trying to create and post quality content every time we open the admin panel, but it isn’t always that easy.
If you have an idea that lends itself well to a list format and you don’t have time to write it as a 5 to 10 paragraph essay style post, a list will get the job done. Take advantage of photos, .GIFs or videos to go with your bullet points and make the most of the time that you have.
5) They Do A Great Job Of Mixing Things Up
If you are writing for a very businesslike blog, or tend to have a lot of block paragraph format posts, a list can be a great way to break with the monotony while still staying true to your message and brand.
Variety is not only the spice of life, it’s the key to keeping your readers interested and engaged.
Take advantage of all of the different types of posts that you can come up with. Be creative. Because if you aren’t enjoying the work that you are doing on your blog, it probably shows.
I’m not saying that you should have a list posted on your blog every day or even every week. What I am saying is that list posts still work and are a valid option that still holds value to every blogger.
And no matter what type of post you are putting together, keep doing it well. A list does not mean that you don’t have to have well written copy in your post. It does not mean that you don’t have to have well thought out ideas.
And most importantly, no matter what anyone tells you, it does not mean that you aren’t doing your job!