6 Content Planning Tips to Cure Your “Social Media Block” – Part 1

This is part 1 of a two part blog about Social Media Block. Check back next Monday, April 22 for the final blog. 

Ever get to the point where you feel like you’ve said everything you can say about your industry, brand, product, or topic? It’s almost like you found the end of the Internet and that’s it, there’s nothing left. For the sake of brevity, I’m going to call this feeling “social media block”.

My name is Nancy, and I have social media block. Step one is admitting it.

When you’re out of things to say, it helps to have a content plan where you can periodically go back to for a refresher of ideas. Ideally you don’t want to start creating a content plan when you have “social media block”, but let’s face it, life isn’t ideal and the show must go on.

6 Tips to creating a Content Plan:

  1. Take a step back. Unplug from social media for a moment. I’m convinced that social media is a critical enabler of “social media block”, because between all the tweets, pins, and status updates we’re sure that there’s just nothing new left to say.
  2. Pull up a calendar. Start with holidays and consider their importance to your community and jot down your initial thoughts. For example, Friday the 13th is normally just any ol’ day where maybe you try avoiding ladders and black cats, but if your community is motorcycle enthusiasts or residents of Port Dover, Ontario than it’s a day of utmost significance. For more on what we’re doing with “13”: New 13.
  3. Get up from your desk and chat with your team. Just because you’re in charge of content planning and strategy for social media doesn’t mean it has to be all your own ideas. Between chatting by the proverbial or actual water cooler your team would have said something at the very least worth tweeting. More likely, you’ll have loads of fodder for a blog, infographic, or even a video!

Well, that’s it for this week! I did say that I was having “social media block” didn’t I? I’ll be back next week with (hopefully) three more tips to make it an even six. Let us know if these help you with your content planning, or if you have a great tip to share.


Nancy Huynh

Nancy graduated from Queen’s University (B.Com) and co-founded Young Urban Farmers Ltd (YUF) in 2008 with two other Queen’s graduates. YUF is now a thriving business in its 4th season. Her areas of interests are social media; food culture; real estate; and urban geography, which she has conducted graduate-level research on. When she’s not researching, she is tweeting as @soda_ninja on whatever she finds intriguing.

Nancy Huynh has 8 posts and counting. See all posts by Nancy Huynh