7 Keys to Killer Emails

Plenty of us hate email marketing, and even more of us ignore it. So using it to build your own business is a bad idea, right? Not if, unlike so many email marketers, you’re smart about it.

If you have a current database of email addresses from customers and contacts, reaching out to those folks via email—and, critically, doing it well—will build leads, sales and your brand community. Here are the essential things you need to do in order to avoid being annoying or irrelevant, and to use email as an effective tool for connecting with prospects and customers.

Read the full article at ProfitGuide.com


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 49 posts and counting. See all posts by Wayne S. Roberts

Wayne S. Roberts