A Foodservice Guide to Social Media Marketing

Every brand has heard the call to “join the conversation,” but many foodservice marketers are still missing out on the social-media party. Some are standing on the sidelines watching the action unfold, while others are like that annoying guest who says the wrong thing. But, as social networks continue to grow, with nearly 24 million unique visitors in Canada a month, according to the Toronto-based ComScore, fodservice companies need to brush up on their conversation skills.

Ultimately, social media is about engaging, listening and communicating with guests,” says Perry Schwartz, director of Communications at Boston Pizza International. “A more engaged guest is likely to be more interested in the brand and offerings, which will lead to sales.”

Read the full article at FoodserviceAndHospitality.com


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

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