Another Round on the House: Vintage Liquor Ads from the Past

Summer patio weather is approaching. And while many people will order a cold beer on a hot day, some won’t. So for the cocktail lovers, we’ve put together a special liquor edition of the Vintage Ads Series. Try not to get too thirsty looking at these old ads, and please refrain from getting up to pour your next drink until after you’ve finished the list.

Now, have a look at the 10 ads we’ve pulled for you and leave a comment to let us know which one you think is the most outrageous, or your favourite.

And in case you’ve missed any of the previous entries in the Vintage Ads Series, have a look back and see what we’ve featured so far.

Vintage Beer Ads                               Vintage Car Ads
Vintage Cigarette Ads                     Vintage Fast Food Ads
Vintage Candy Ads                           Vintage Lingerie Ads
Vintage Horror Movie Posters      Vintage Shaving Ads
Vintage Christmas Ads                    Vintage Winter Ads
Vintage Valentine’s Day Ads         Vintage Vacation Ads
Vintage Medicine Ads

Vintage Ads Ancient Age

Ancient Age

While we definitely do not support drinking and boating, there’s nothing wrong with having a little Straight Kentucky Bourbon if you’re fishing from the dock. Especially if you can get a replica trophy of a fish in case your casts don’t land.

Vintage Ads Bacardi


Bacardi is one of my family’s favourites. But what we’re missing is the 10¢ recipe book. Dear Bacardi, bring that back as a special PDF download offer and we’ll all be 100% experts!

Vintage Ads Canada Dry Bourbon

Canada Dry

Before today I had no idea that Canada Dry made anything other than Ginger Ale. The copy is a little hard to read over the glass of ice and bourbon, but this ad is 86 proof and 100% vintage.

Vintage Ads Canadian Club

Canadian Club

The CC man is back. A few of us in the office cocked our head to the side at the copy that goes with his photo. While the man featured isn’t old and grey, he isn’t young either. However, we do like his mesh shirt.

Vintage Ads Cuervo


The year was 1986 and Pierce Brosnan was Remington Steele, not James Bond. It’s safe to say that the actor matured into his martinis after having his fun with Cuervo tequila.

Vintage Ads Jack Daniels

Jack Daniels

Man to man, the good word gets around! Those who love Jack Daniels, truly love it. With a strong brand community, this Lynchburg, Tennessee brand has stood the test of time.

Vintage Ads Jim Beam

Jim Beam

Look how young Dennis Hopper is in this ad! That was my first thought, with Easy Rider coming out in 1969, this ad is at least 45 years old, but I think it has aged rather well.

Vintage Ads Johnnie Walker

Johnnie Walker

Meet a Great Scot! Johnnie Walker red or black label, it doesn’t matter, both are classy. And look, another Canada Dry mention in a liquor ad!

Vintage Ads Seagrams


We have so many questions about this ad. Why is he playing with his moustache instead of enjoying his drink? Why is she draped over his back instead of pouring a drink for herself? What’s going on with his scarf?

However, we do want that mixing jug and Red Baron mug for Movember.

Vintage Ads Smirnoff


Clever copy, check. Lady in a classy dress, check.

Smirnoff has gone the way of fancy flavours in recent years, so it’s kind of nice to go back and see a vintage look at the brand.

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Joshua Murray

Fuelled by ideas, opportunity and coffee, Joshua attacks the social media landscape every day with a purpose. His experience in retail, customer service and public relations have combined to give him a 360 degree view of social media for brands and he is committed to helping all of his clients leverage their voice in the social sphere.

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