Andrew Basso, Author at Blade Brand Edge

Building an Office Tech Brand Community with Purpose Successful brands connect the core values of their brand community with the

Technology Must Serve Your Company’s Culture Or It Will Fail

With 2020 approaching, how will the “technological curve” impact the business of your brand? And more specifically, how will technology

How Do You Maximize Your ROI with Digital Ads? Brands that once shied away from advanced marketing measurement are now

The power of your brand relies on the strength of your story. So, how can you effectively spark a story

In May, I attended “Startup Grind Pitch Night.”, a night dedicated to interactive pitches that help entrepreneurs showcase their companies

Every political party is a brand. They build their identity to grow their support. They use emotions to sell you

Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to