Andrew Basso, Author at Blade Brand Edge

5 Steps To Sparking Your Brand Narrative

December 13, 2018January 7, 2019 Andrew Basso628 Views 0 Comments advertising, Blog, BrandCommunity, BrandIdentity, branding, BrandStrategy, BusinessStrategy, Marketing

The power of your brand relies on the strength of your story. So, how can you effectively spark a story

The Advanced Approach to Advancing Your Brand’s Marketing Measurement

October 25, 2018October 25, 2018 Andrew Basso783 Views 0 Comments

How Do You Maximize Your ROI with Digital Ads? Brands that once shied away from advanced marketing measurement are now

6 Tips for Pitching with an Edge!

June 6, 2017June 7, 2017 Andrew Basso1520 Views 0 Comments marketing communications, Pitching

In May, I attended “Startup Grind Pitch Night.”, a night dedicated to interactive pitches that help entrepreneurs showcase their companies

Ontario PC Party Rebrands to be more Inclusive

May 18, 2017May 24, 2017 Andrew Basso1975 Views 0 Comments Politics, Rebranding

Every political party is a brand. They build their identity to grow their support. They use emotions to sell you

Brand Fail: Shea Moisture Neglects Its Loyal Brand Community

May 3, 2017May 24, 2017 Andrew Basso1614 Views 0 Comments Brand Community Insights, Brand Fail, Brand Integrity

Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to