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Blade Brand Edge

It's tough out there. Keep your edge.

Relevant, insightful content to help you grow your brand community.

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Author: Andrew Basso

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Brand Strategy 

The Power of Branding Your Cleantech Company

February 24, 2021March 1, 2021Andrew Basso157 Views 0 CommentsBlade, brand community, brands, clean tech

Committing to Cleantech What more can be said about the global health crisis? It’s a moment in history that has

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Social Trends 

Choose Your Next Agency to Move Your Brand Up

February 19, 2020February 25, 2020Andrew Basso1239 Views 0 Comments

Hiring an agency, whether it’s your first or a replacement for your existing partner can be daunting. In either case,

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Social Trends 

Culture Is Key To Building Your Brand

January 10, 2020March 2, 2020Andrew Basso1267 Views 0 Comments

Your company culture is a gateway to growth and opportunity for not only your employees, but for the success of

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Featured Work 

Client Success Story: How Fujitsu Dominates The Document Scanning Marketplace

January 3, 2020January 21, 2020Andrew Basso1059 Views 1 Comment

Building an Office Tech Brand Community with Purpose Successful brands connect the core values of their brand community with the

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Brand Strategy 

Technology Must Serve Your Company’s Culture Or It Will Fail

January 1, 2020January 5, 2021Andrew Basso1523 Views 0 Comments

As we begin the 2020s, how will the “technological curve” impact the business of your brand? And more specifically, how

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Brand Strategy 

The Advanced Approach to Advancing Your Brand’s Marketing Measurement

May 1, 2019January 19, 2021Andrew Basso2083 Views 0 Comments

How Do You Maximize Your ROI with Digital Ads? Brands that once shied away from advanced marketing measurement are now

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Brand Strategy 

5 Steps To Sparking Your Brand Narrative

December 13, 2018February 1, 2021Andrew Basso1787 Views 0 Commentsadvertising, Blog, BrandCommunity, BrandIdentity, branding, BrandStrategy, BusinessStrategy, Marketing

The power of your brand community relies on the strength of your story. So, how can you effectively spark a

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Brand Strategy 

6 Tips for Pitching with an Edge!

June 6, 2017February 12, 2021Andrew Basso2371 Views 0 Commentsmarketing communications, Pitching

In May, I attended “Startup Grind Pitch Night.”, a night dedicated to interactive pitches that help entrepreneurs showcase their companies

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Brand Strategy 

Brand Fail: Shea Moisture Neglects Its Loyal Brand Community

May 3, 2017February 19, 2021Andrew Basso2745 Views 0 CommentsBrand Community Insights, Brand Fail, Brand Integrity

Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to

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Canadian Centre to End Human Trafficking
JC Green Medicinal Cannabis

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