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Relevant, insightful content to help you grow your brand community.

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Author: Blade Brain Trust

Brand Strategy 

How Can You Make UX/UI Work For Your Brand? Disney Has The Answer.

May 15, 2020June 4, 2020 Blade Brain Trust1679 Views 0 Comments

Here’s a question you may be asking: How the hell can I stand out in a world that’s ruthlessly competing

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Understanding The Psychology of Brand Promises - Long Nose
Brand Strategy 

Understanding The Psychology of Brand Promises

January 22, 2020January 5, 2021 Blade Brain Trust2701 Views 0 Comments brand promise, branding, psychology

Betrayal is blinding. There’s no better way to make someone behave irrationally than betray them, especially if an intimate partner

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Directing Memorable Mail [Infographic] - Header Image
Featured Work Media Mix 

Directing Memorable Mail [Infographic]

January 12, 2020February 19, 2020 Blade Brain Trust2615 Views 0 Comments direct mail, infographic

Print is still relevant. That includes direct mail which can generate strong returns when you invest in production values so

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Brand Strategy 

The David Strategies: How Small Brands Can Win Big

September 28, 2019November 26, 2019 Blade Brain Trust2467 Views 0 Comments Brand Community Insights, branding, Digital Marketing, Social Media

We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the

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Featured Work 

Always Celebrate Your Successes

August 20, 2019May 28, 2020 Blade Brain Trust3106 Views 0 Comments Art & Design, Design & Technology, Digital Marketing

Trust matters now more than ever. And what better way to evoke a sense of trust in your consumers than by

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Brand Strategy 

The CNE Brand, Still Standing Strong in Toronto

August 20, 2019January 8, 2021 Blade Brain Trust2831 Views 0 Comments Brand Integrity, Brand Values

Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and

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Brand Strategy 

How to Create Effective Content with High ROI: Pt 1

August 9, 2019January 12, 2021 Blade Brain Trust3689 Views 0 Comments content marketing, Digital Marketing

Blade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,

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Brand Strategy Featured Work 

How to Know You’re Ready for a Brand Strategy Workshop

July 31, 2019September 10, 2019 Blade Brain Trust2787 Views 0 Comments Brand Strategy Workshop, startups, Tips

Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the

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Brand Strategy Social Trends 

Creating Your Brand Soundtrack is a Risk. Are you Ready to Take it?

July 18, 2019January 13, 2021 Blade Brain Trust874 Views 0 Comments

When you’re thinking about how to digitally market the next new thing, your mind likely jumps to visual platforms like

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Media Mix 

Content Success: Why You Need Organic and Paid Content Campaigns

July 5, 2019April 14, 2020 Blade Brain Trust2630 Views 0 Comments content marketing, Digital Marketing

Businesses are sometimes sceptical when it comes to providing a significant budget for content marketing with the presumed justification that

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Blade Branding - How Cannabis Companies can Grow Despite Branding Restriction
Brand Strategy Social Trends 

How Cannabis Companies Can Grow Despite Branding Restriction

June 20, 2019January 15, 2021 Blade Brain Trust3907 Views 0 Comments Cannabis Branding, marijuana

At the time of this publishing, advertising cannabis is essentially prohibited in Canada. And while recreational pot rules are expected

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