Understanding The Psychology of Brand Promises
Betrayal is blinding. There’s no better way to make someone behave irrationally than betray them, especially if an intimate partner
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Author: Blade Brain Trust
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Directing Memorable Mail [Infographic]
Print is still relevant. That includes direct mail which can generate strong returns when you invest in production values so
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The David Strategies: How Small Brands Can Win Big
We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the
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Blade Corporate Anniversary Portfolio
Trust matters now more than ever. And what better way to evoke a sense of trust in your consumers than
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The CNE Brand, Still Standing Strong in Toronto
Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and
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How to Know You’re Ready for a Brand Strategy Workshop
Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the
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How Cannabis Companies Can Grow Despite Branding Restriction
At the time of this publishing, advertising cannabis is essentially prohibited in Canada. And while recreational pot rules are expected
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Non-Profits and the Knockout Punch of Remarkability
Non-profits frequently deal with issues that most of us ignore but that these well-intentioned folks want us to care about.
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Digital Media: Why You Need It To Brand Your Business
The marketing landscape has changed drastically in the last few years and digital media marketing is one of the main
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The Necessity Of Being A Media Powerhouse Online
In our two-part series about how to get started and excel in content marketing (read Part 1 and Part 2)
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Video Advertising: More Than Just A 6-Second Ride
For decades, we’ve been told that attention spans are shrinking, and advertisers have followed that logic in shortening TV ads
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