Blade Corporate Anniversary Portfolio
Trust matters now more than ever. And what better way to evoke a sense of trust in your consumers than
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Author: Blade Brain Trust
The CNE Brand, Still Standing Strong in Toronto
Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and
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How to Know You’re Ready for a Brand Strategy Workshop
Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the
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How Cannabis Companies Can Grow Despite Branding Restriction
At the time of this publishing, advertising cannabis is essentially prohibited in Canada. And while recreational pot rules are expected
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Non-Profits and the Knockout Punch of Remarkability
Non-profits frequently deal with issues that most of us ignore but that these well-intentioned folks want us to care about.
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The Necessity Of Being A Media Powerhouse Online
In our two-part series about how to get started and excel in content marketing (read Part 1 and Part 2)
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Video Advertising: More Than Just A 6-Second Ride
For decades, we’ve been told that attention spans are shrinking, and advertisers have followed that logic in shortening TV ads
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How to Make Sure Your Content Gets Noticed
Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social
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Renegotiating Brand Promises: How to Survive in a Ever-Changing World?
The world is always changing. Similar to how we expect our idols to never change as a bullwark against the
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Your Brand Story Needs an Elevator Pitch
It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even
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How to Package Environmentalism for Easy Consumption
Environmental non-profits often deal in grander issues than others, and the unfortunate truth is the average citizen and consumer has
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