Blade Corporate Anniversary Portfolio
Trust matters now more than ever. And what better way to evoke a sense of trust in your consumers than by
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Author: Blade Brain Trust
Renegotiating Brand Promises: How to Survive in a Ever-Changing World?
The world is always changing. Similar to how we expect our idols to never change as a bullwark against the
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Your Brand Story Needs an Elevator Pitch
It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even
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How to Package Environmentalism for Easy Consumption
Environmental non-profits often deal in grander issues than others, and the unfortunate truth is the average citizen and consumer has
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The App Marketing Guide for Startups
A successful app requires the brand having two things happening concurrently: great final product and great app marketing. The popularity
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CHAR Technologies Inc. (CVE:YES) Grows Market Presence in Enviro-Tech Sector
When a business sees growth potential, often time, branding is an essential factor that needs to be addressed. When that
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Blade Branding Insights in Canadian Business
What Branding Has in Common with Biology The best brands have a life of their own. Why you need to
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The Power of the Email Database
Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and
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How to Know You’re Ready for a Brand Strategy Workshop
Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the
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How Cannabis Companies can Grow Despite Branding Restriction
The Canadian Senate recently approved the government’s cannabis legalization bill C-45. But Canadians won’t be allowed to legally light up
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Non-Profits and the Knockout Punch of Remarkability
Non-profits frequently deal with issues that most of us ignore but that these well-intentioned folks want us to care about.
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