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Relevant, insightful content to help you grow your brand community.

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Author: Connor McKay

Brand Strategy 

How to Extend Your Health & Wellness Product Offering and Grow Market Share

February 12, 2020January 20, 2021 Connor McKay1209 Views 0 Comments

One of the defining traits of a strong health and wellness brand is its ability to innovate and extend its

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Brand Strategy 

How Building Rapport With Thought Leadership Content Will Build Your Business

December 17, 2019January 5, 2021 Connor McKay817 Views 0 Comments

Canada’s industrial sector, like most, relies on relationships defined by a company’s capacity to deliver on their promises. Growth-minded players

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Social Trends 

Is An Unhealthy Digital Strategy Leaving Your Brand Bedridden?

October 29, 2019 Connor McKay701 Views 0 Comments

The digital consumer is increasingly reliant on the internet as their primary source of information, particularly when it comes to

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Brand Strategy 

Real Estate Agents: Up Your (Personal) Branding Game … Or Else!

September 19, 2019 Connor McKay990 Views 0 Comments

The residential real estate agent is under siege. New low cost or fixed fee players have entered the market which

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Social Trends 

Real Estate Developers: Develop Your Brand and You’ll Build Market Share

August 22, 2019August 22, 2019 Connor McKay1133 Views 0 Comments

The recent boom in real estate has caused a lot of real estate developers and builders to back off their

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Brand Strategy 

How Social Media Can Keep Your Health and Wellness Brand Healthy and Well

July 23, 2019January 12, 2021 Connor McKay1235 Views 0 Comments

When it comes to health and wellness products, people are understandably cautious. Health is our most precious asset, and you’d

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Brand Strategy Social Trends 

How to Craft Your Craft Beer Marketing Strategy

July 10, 2019January 14, 2021 Connor McKay2426 Views 0 Comments

Is your brand-spankin’ new craft beer going to survive out there? Before you answer that question, ask yourself if you

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Brand Strategy 

The Canadian Human Trafficking Hotline is Now LIVE

May 30, 2019May 30, 2019 Connor McKay1222 Views 0 Comments

When we were approached by the Canadian Centre to End Human Trafficking (CCTEHT) to collaborate on a campaign for a

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Media Mix 

CIUT 89.5 FM is the Sound of Success

May 21, 2019May 29, 2019 Connor McKay1802 Views 0 Comments

CIUT 89.5 FM, Canada’s most widely heard campus and community station has just wrapped its 2nd most successful fundraising campaign

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Brand Strategy Media Mix 

Use the Power Of Motion Pictures to Build Your Brand Community

April 30, 2019January 20, 2021 Connor McKay1225 Views 0 Comments

People love and hate movies. When they love them, they’ll go out of their way to recommend them to everyone

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Brand Strategy 

WAKE UP CALL: You Can Still Get Busted for Selling Marijuana

March 13, 2019March 13, 2019 Connor McKay1291 Views 0 Comments

So, how are you enjoying the cannabis business so far? Brand proliferation. Predatory consolidation. Rogue players. Black market. And weirdest

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