Blade’s 3 Starter Steps for Influencer Marketing
The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and
Read more
Author: Joshua Murray
Brands Abandoning Trump’s New Brand America
At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
Read more
Will Coca-Cola Repeat New Coke Fiasco with Coke Zero Sugar?
First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.
Read more
The Importance of Content for Social Media
Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising
Read more
Too Little Too Late: The Downfall of Sears
In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that
Read more
Advertising Community: The Newest Trend in Ads
It’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And
Read more
The 2 Reasons to Invest in Branding & Marketing
There are a lot of articles that will tell you there are five, or seven, or 12 reasons that you
Read more
Dead Brands: Beaver Lumber 1906 to 2000
110 years ago a hardware and lumber brand was born, and for the next 94 years it lived as one
Read more
Dead Brands: Montreal Expos 1969 to 2004
From 1969 to 2004, the Montreal Expos represented Canada in Major League Baseball’s National League. And then they moved to
Read more
TIFF: Built on a Brand Community
Since 1976, the Toronto International Film Festival has been a presence in Toronto, and the international film community. And in
Read more
Spokes Folks: Make Your Brand as Memorable as Your Celebrity!
The practice of using celebrities as spokespeople for a brand goes back more than a century. Now we may call
Read more