The Maple Leafs Require Sustained Success
Tennyson wrote, “In the Spring, a young man’s fancy lightly turns to thoughts of love.” While that may be true,
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Author: Joshua Murray
Brands Abandoning Trump’s New Brand America
At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
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Will Coca-Cola Repeat New Coke Fiasco with Coke Zero Sugar?
First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.
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The Importance of Content for Social Media
Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising
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Too Little Too Late: The Downfall of Sears
In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that
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5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
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Blade’s 3 Starter Steps for Influencer Marketing
The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and
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Toronto Maple Leafs Finally Come Through for Brand Community!
The 2016-17 Toronto Maple Leafs’ playoff run has come to an end, but not without brand success. In 2015, during
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Spokes Folks: George Clooney
George Clooney is one of the biggest movie stars in the world. And before that, he was one of the
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I’m Busy, Have to Wash My Hair: Vintage Shampoo Ads from the Past
Often when we’re putting together the posts in the Vintage Ads Series we look at specialty products, but today
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Advertising Community: The Newest Trend in Ads
It’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And
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