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Blade Brand Edge

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Relevant, insightful content to help you grow your brand community.

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Author: Joshua Murray

Media Mix 

Blade’s 3 Starter Steps for Influencer Marketing

May 23, 2019July 4, 2019 Joshua Murray2631 Views 0 Comments Digital Marketing, Social Media

The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and

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Brand Strategy 

Brands Abandoning Trump’s New Brand America

August 23, 2017August 30, 2017 Joshua Murray3570 Views 1 Comment Brand Community Insights, Brand Integrity

At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your

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Brand Strategy 

Will Coca-Cola Repeat New Coke Fiasco with Coke Zero Sugar?

August 3, 2017August 3, 2017 Joshua Murray4300 Views 4 Comments Food & Beverage, Rebranding

First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.

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Brand Strategy 

The Importance of Content for Social Media

July 25, 2017August 4, 2017 Joshua Murray3696 Views 0 Comments content marketing, Digital Marketing, Social Media

Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising

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Brand Strategy 

Too Little Too Late: The Downfall of Sears

July 13, 2017August 4, 2017 Joshua Murray3070 Views 1 Comment Rebranding, Retail

In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that

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Brand Strategy 

Advertising Community: The Newest Trend in Ads

February 27, 2017September 28, 2017 Joshua Murray2111 Views 0 Comments Brand Community Insights, Brand Integrity

It’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And

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Brand Strategy 

The 2 Reasons to Invest in Branding & Marketing

January 18, 2017September 15, 2017 Joshua Murray2814 Views 0 Comments branding

There are a lot of articles that will tell you there are five, or seven, or 12 reasons that you

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Creative Critique 

Dead Brands: Beaver Lumber 1906 to 2000

November 7, 2016June 7, 2017 Joshua Murray5951 Views 0 Comments Brand Integrity

110 years ago a hardware and lumber brand was born, and for the next 94 years it lived as one

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Creative Critique 

Dead Brands: Montreal Expos 1969 to 2004

September 22, 2016June 7, 2017 Joshua Murray2199 Views 0 Comments Brand Community Insights, Sports

From 1969 to 2004, the Montreal Expos represented Canada in Major League Baseball’s National League. And then they moved to

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Brand Strategy 

TIFF: Built on a Brand Community

September 7, 2016September 28, 2017 Joshua Murray1696 Views 0 Comments Brand Community Insights, Entertainment

Since 1976, the Toronto International Film Festival has been a presence in Toronto, and the international film community. And in

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Brand Strategy 

Spokes Folks: Make Your Brand as Memorable as Your Celebrity!

August 12, 2016September 29, 2017 Joshua Murray1525 Views 0 Comments Brand Integrity

The practice of using celebrities as spokespeople for a brand goes back more than a century. Now we may call

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