Joshua Murray, Author at Blade Brand Edge

Brands Abandoning Trump’s New Brand America

At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your

First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.

In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that

It’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And

There are a lot of articles that will tell you there are five, or seven, or 12 reasons that you

110 years ago a hardware and lumber brand was born, and for the next 94 years it lived as one

From 1969 to 2004, the Montreal Expos represented Canada in Major League Baseball’s National League. And then they moved to

Since 1976, the Toronto International Film Festival has been a presence in Toronto, and the international film community. And in

The practice of using celebrities as spokespeople for a brand goes back more than a century. Now we may call