Blade’s 3 Starter Steps for Influencer Marketing
The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and
Read moreThe rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and
Read moreAt Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
Read moreFirst introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.
Read moreBlade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising
Read moreIn September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that
Read moreIt’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And
Read moreThere are a lot of articles that will tell you there are five, or seven, or 12 reasons that you
Read more110 years ago a hardware and lumber brand was born, and for the next 94 years it lived as one
Read moreFrom 1969 to 2004, the Montreal Expos represented Canada in Major League Baseball’s National League. And then they moved to
Read moreSince 1976, the Toronto International Film Festival has been a presence in Toronto, and the international film community. And in
Read moreThe practice of using celebrities as spokespeople for a brand goes back more than a century. Now we may call
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