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Author: Kathryn Hess

Brand Strategy 

4 Urgent Action Items for a Stronger Brand

January 25, 2019May 23, 2019 Kathryn Hess2734 Views 0 Comments Art & Design, Brand Integrity, Digital Marketing

Every brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter

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Brand Strategy 

Blue Buffalo’s Brand Bluff – The Cat’s Out of the Bag!

July 12, 2014January 6, 2020 Kathryn Hess1710 Views 1 Comment Brand Integrity, Branding Blunders

Where did Blue Buffalo go wrong? One day they are the fastest-growing brand of natural pet food. The next day

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Media Mix 

CASL – How To Deal With The New Reality And Not Freak Out!

June 20, 2014January 31, 2020 Kathryn Hess1659 Views 0 Comments Digital Marketing

Breathe deeply and relax folks. It’s all going to work out … if you stay calm and get informed on

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Canadian Centre to End Human Trafficking
JC Green Medicinal Cannabis

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