Kathryn Hess, Author at Blade Brand Edge

Every brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter

Blue Buffalo’s Brand Bluff – The Cat’s Out of the Bag!

Where did Blue Buffalo go wrong? One day they are the fastest-growing brand of natural pet food. The next day

Breathe deeply and relax folks. It’s all going to work out … if you stay calm and get informed on