Kathryn Hess, Author at Blade Brand Edge

4 Urgent Action Items for a Stronger Brand

Every brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter

Where did Blue Buffalo go wrong? One day they are the fastest-growing brand of natural pet food. The next day

Breathe deeply and relax folks. It’s all going to work out … if you stay calm and get informed on