It's tough out there. Keep your edge.

Relevant, insightful content to help you grow your brand community.

Author: Teresa Desouza

Influencer Health Check: How We Get The Best Bang For Your Buck

So many people have a love/hate relationship with influencers. Why is that? Perhaps it’s all the free stuff they get.

At Blade, we always start off our week on a positive note sharing our optimism, and focusing on how our

When it comes to metrics, there are so many reporting systems and parameters to choose from. You can get overly

There are countless branding and advertising techniques that we’ve learned throughout our careers in this industry, as well as from

3 Reasons Why ‘Doing Good’ is Good Business Running a business has always been about more than profit margins, securing

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person