Author: Teresa Desouza

Metrics Got You Muddled? Here’s How to Measure What Matters

When it comes to metrics, there are so many reporting systems and parameters to choose from. You can get overly

There are countless branding and advertising techniques that we’ve learned throughout our careers in this industry, as well as from

3 Reasons Why ‘Doing Good’ is Good Business Running a business has always been about more than profit margins, securing

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person