Beware the Social-Media Pitch

The super-cool kids over at Facebook have developed a new social scene that is sure to have folks everywhere posting and sharing and sharing and posting and…good grief!

It’s called Paper and you might soon be expected to get all up on it. Or pay for some other super-cool kid to play with it for you and send you the bill.

Paper is basically a prettier, non-list format version of Facebook. The app shows you news from outside sources (in categories you’ve chosen). It looks like Flipboard, but it also shows your Facebook newsfeed.

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Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 52 posts and counting. See all posts by Wayne S. Roberts

Wayne S. Roberts