In early 2015, Blade began a complete brand update for Bell Lifestyle Products online presence.
In partnership with the client, Blade updated the brand’s identity and designed a new website (with full mobile capability), new blog site (Bell-Wellness.com), a new electronic newsletter (fully responsive), and started designing and producing new branded content for the blog and social media platforms in the form of weekly recipes and infographics.
These major changes have served to update the look and feel of the brand online, and have refreshed the Bell Lifestyle Products brand. And it’s more than just a feeling, on social media alone we have seen growth in all markets, with the Facebook community surpassing 25,000 and providing an average of 45,000 interactions per month and Twitter followers increasing tenfold. These updates and online growth have also served as a launching point for more design work that will include new product packaging design and supporting digital ads in 2016.
We look forward to our continued work on the Bell Lifestyle Products brand and where we will go from here.