S2E2 Brand is Everything

In episode two of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts continues his presentation at the 2016 Dickies Work Wear Global Brand Summit with the question… What is a Brand Today?

While we all think of brands like Ford or Apple when that question is asked, we might not think of Beyonce or Elvis, who truly are multi-million dollar brands, even though one of them has been dead since 1977.

And if those celebrities are brands that generate that kind of income, how important is it for your brand to get things right?!

“Brand is everything, and everything is brand.” – Harvard Business Review

Watch Now for the answer to the question, What is a Brand Today?


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