Brand Edge Episode 9: Emotional Currency

In this ninth episode of the Brand Edge podcast, Wayne Roberts dives right into the Anti-Vax movement sweeping across the globe. What he discovers is nothing new … In fact, the same reasons as to why you buy Starbucks over Tim Hortons is why Anti Vaxxers feel so strongly in their convictions.

People don’t buy anything … They buy in. And the emotional choices are so strong and powerful that they can get you to do irrational things, like protest every Saturday outside Queens Park or in front of Hospitals.


Listen to Episode 9