S2E1 For the Love of God, What is Branding?

In episode one of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts starts his presentation at the 2016 Dickies Work Wear Global Brand Summit by asking an important question… What is Branding?

Watch as Wayne follows the history of branding from Pharaoh, to Ancient Rome, and to modern times with the understanding that branding, no matter how it has been seen, has always been important. And it continues to influence the choices we make.

Choices that really matter, like what kind of car we drive, what computer we use, and who runs our country!

“Branding changes the world because it changes how we feel and what we think about everything.” – WSR

Watch Now for the answer to the question, What is Branding?


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