S3E4 The Virtuous Circle of Your Ecosystem

In the fourth episode of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts concludes his presentation at the 2016 Dickies Work Wear Global Brand Summit by introducing and explaining another of Blade’s tools… the Virtuous Circle Ecosystem.

As we’ve entered the internet age, and the sharing world, we have left the “set it and forget it” concept behind. Or at least we should have. And if your brand hasn’t, you need to reevaluate your approach right now.

Follow Wayne as he explains the four steps in the virtuous circle community, the concept of everything as content, and when you need to start putting your circle in motion.

“The ecosystem leverages content your customers value to create lasting brand loyalty.” – WSR

Watch Now and contact us to talk about your brand and how Blade can help you move forward to growth and success!


Blade Brain Trust

The Blade Brain Trust brings you relevant insights to help you build your brand community.

Blade Brain Trust has 173 posts and counting.See all posts by Blade Brain Trust