In episode three of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts continues his presentation at the 2016 Dickies Work Wear Global Brand Summit with a look at one of Blade’s most important perspectives… Brand Community.
In the episode Wayne breaks down the importance of seeing your brand as a community, and how the relationship of brands and stakeholders is vital to the long term success and growth of your business.
Pay attention to the key takeaways here. Brand community isn’t about telling people what to believe or choose or say. It’s about listening, reacting, and keeping the promises that you have made to the people who identify and embrace your brand.
“Branding is not just about what people buy… it’s about what they buy in to.” – WSR
Watch Now for Blade’s insights on brand community and how your brand can better use this philosophy to improve and grow your brand now and in the future.