Branding Race – How Branding Tactics Have Created and Reinforced Racism Part 1
Our guest is Toronto’s Jason Burke, an accomplished athlete, entrepreneur and style maker whose own branding and growth marketing skills have seen him work with a wide variety of luminaries including Drake, Kanye West, Pharrell Williams, Jay Z and others.
Jason shares his own personal story of racial profiling and comments on Black Lives Matters and the N-word. His background as an inclusive designer and business professional stands in stark contrast to his journey through the criminal justice system, where racism was a determining factor. His is a troubling Canadian tale of how willfully blind the cops and the courts can be until they’re faced with a fortunate man and his amazing support network.
Listen here: Blade Brand Edge
Learn more about Jason here: snkrbox.com
Part Two in this series features Johnny Davis in Charlotte, North Carolina.
Look for that later this month.
