Branding Race – How Branding Tactics Have Created and Reinforced Racism Part 1

Our guest is Toronto’s Jason Burke, an accomplished athlete, entrepreneur and style maker whose own branding and growth marketing skills have seen him work with a wide variety of luminaries including Drake, Kanye West, Pharrell Williams, Jay Z and others.

Jason shares his own personal story of racial profiling and comments on Black Lives Matters and the N-word. His background as an inclusive designer and business professional stands in stark contrast to his journey through the criminal justice system, where racism was a determining factor. His is a troubling Canadian tale of how willfully blind the cops and the courts can be until they’re faced with a fortunate man and his amazing support network.

Listen here: Blade Brand Edge
Learn more about Jason here:

Part Two in this series features Johnny Davis in Charlotte, North Carolina.
Look for that later this month.


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 66 posts and counting.See all posts by Wayne S. Roberts