Branding Race – How Branding Tactics Have Created and Reinforced Racism Part 2

In Part Two of our Branding Black series, we talk with Johnnie Davis in Charlotte, North Carolina. Johnnie is a best selling author of the book I’m Still Here: From Heart Failure to Heart of A Champion. He’s a successful entrepreneur and success coach. His focus on excellence and his backstory of near death cardiac arrest have made him a sought after speaker and trainer.

Listen here: Blade Brand Edge
Learn more about Johnnie here:


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 66 posts and counting.See all posts by Wayne S. Roberts