Just about everybody thinks they can “do” branding and advertising. How hard can it be? Come up with the company name yourself by combining the names of your two cats, buy a bargain basement internet-sourced logo, grab a stock photo from an online library, work up a cute headline and a few bullet points, make sure the website and phone number are spelled correctly. Done!
As flippant as that may sound, being an advertising and branding professional I’ve heard this refrain for years—particularly from SMEs. And they’re not entirely wrong.