Blade Brand Edge

Blade Brand Edge

It's tough out there. Keep your edge.

Relevant, insightful content to help you grow your brand community.

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What the Hell is Brand Edge, and Why? Wayne S. Roberts presents Blade’s perspective on modern branding, in a series exploring insights on branding and case studies of Blade success stories with key takeaways you can act on to improve your approach to branding and advertising. The lure of fame and fortune is not the key motivator. Helping Canadian businesses to compete more effectively in a global economy is.

Web Series 

Insta-Rant

December 22, 2020January 7, 2021Teresa Desouza377 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Instagram, Social Media

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

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Web Series 

S2E7 Digital Do Or Die

March 27, 2017January 28, 2020Blade Brain Trust2152 Views 0 CommentsDigital Marketing, Video

In this episode of Brand Edge season two, Wayne S. Roberts acknowledges that digital advertising can be frustrating for brands.

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Web Series 

S2E6 Starting Up? You Only Get One Shot!

November 29, 2016January 28, 2020Blade Brain Trust1659 Views 0 CommentsBrand Integrity, Digital Marketing

In this episode of Brand Edge season two, Wayne S Roberts impresses the importance of starting up right as a

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Web Series 

S2E5 Moving Up? Don’t Screw This Up!

November 24, 2016January 30, 2020Blade Brain Trust1796 Views 0 CommentsBrand Community Insights, Brand Integrity, branding

In this episode of Brand Edge season two, Wayne S Roberts offers key insights to just a few of the

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Web Series 

S3E4 The Virtuous Circle of Your Ecosystem

November 15, 2016January 28, 2020Blade Brain Trust2866 Views 0 CommentsBrand Community Insights, Digital Marketing, Video

In the fourth episode of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts concludes his presentation at

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Web Series 

S2E3 Your Brand is a Community!

November 8, 2016January 28, 2020Blade Brain Trust2513 Views 0 CommentsBrand Community Insights

In episode three of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts continues his presentation at the 2016

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Web Series 

S2E2 Brand is Everything

November 2, 2016January 28, 2020Blade Brain Trust1868 Views 0 CommentsBrand Community Insights, Brand Integrity

In episode two of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts continues his presentation at the

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Web Series 

S2E1 For the Love of God, What is Branding?

October 26, 2016January 28, 2020Blade Brain Trust1744 Views 0 CommentsBrand Community Insights, Brand Integrity

In episode one of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts starts his presentation at the

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Web Series 

S1E12 F**K

December 1, 2015January 28, 2020Blade Brain Trust1681 Views 0 Commentsbranding

Branding Blues. We talk with Derek Andrews, co-founder of the Toronto Blues Society and a passionate advocate of the genre

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Web Series 

S1E11 REAL WRONG

November 24, 2015January 28, 2020Blade Brain Trust1608 Views 0 Commentsbranding, Real Estate

The Real Estate of Branding. In this segment, we mix it up with Ani Bogovic – an energetic and skilled

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Web Series 

S1E10 PARTY ON!

November 18, 2015January 28, 2020Blade Brain Trust1523 Views 0 Commentsbranding

Ad Awards Are Booze Ups. Period. Do ad awards matter when you’re looking for an agency? How much? More than

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