Creating Your Brand Soundtrack is a Risk. Are you Ready to Take it?
When you’re thinking about how to digitally market the next new thing, your mind likely jumps to visual platforms like
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Brand Strategy
At Blade, we see your brand as a destination your customers populate, creating a community. These blog posts examine the insights gained through that perspective.
How to Craft Your Craft Beer Marketing Strategy
Is your brand-spankin’ new craft beer going to survive out there? Before you answer that question, ask yourself if you
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How Cannabis Companies Can Grow Despite Branding Restriction
At the time of this publishing, advertising cannabis is essentially prohibited in Canada. And while recreational pot rules are expected
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5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
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The Canadian Human Trafficking Hotline is Now LIVE
When we were approached by the Canadian Centre to End Human Trafficking (CCTEHT) to collaborate on a campaign for a
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The Advanced Approach to Advancing Your Brand’s Marketing Measurement
How Do You Maximize Your ROI with Digital Ads? Brands that once shied away from advanced marketing measurement are now
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Use the Power Of Motion Pictures to Build Your Brand Community
People love and hate movies. When they love them, they’ll go out of their way to recommend them to everyone
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4 Essentials to Help You Connect with Gen-Z
Has the subject of marketing to millennial’s caused your eyes to glaze over as you try to decipher their purchasing
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Five Essential Tips To Improve Your Website’s Accessibility
When you design for accessibility, you’re designing for success. But right now, while you’re reading this, your website could be
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WAKE UP CALL: You Can Still Get Busted for Selling Marijuana
So, how are you enjoying the cannabis business so far? Brand proliferation. Predatory consolidation. Rogue players. Black market. And weirdest
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Top 4 Fundamentals That Could Be Stalling Your Brand
Having a healthy and vibrant brand is not something you can take for granted. Over time it needs basic care
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