Understanding The Psychology of Brand Promises
Betrayal is blinding. There’s no better way to make someone behave irrationally than betray them, especially if an intimate partner
Read moreAt Blade, we see your brand as a destination your customers populate, creating a community. These blog posts examine the insights gained through that perspective.
Betrayal is blinding. There’s no better way to make someone behave irrationally than betray them, especially if an intimate partner
Read moreAs we begin the 2020s, how will the “technological curve” impact the business of your brand? And more specifically, how
Read moreCanada’s industrial sector, like most, relies on relationships defined by a company’s capacity to deliver on their promises. Growth-minded players
Read moreRun and hide, or reboot and rule? With forecasters falling over each other to predict just when in 2020 the
Read moreWe all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the
Read moreThe residential real estate agent is under siege. New low cost or fixed fee players have entered the market which
Read moreStaying true to your core brand values is essential. It encourages your brand community to remain loyal over years and
Read moreBlade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,
Read moreBlade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the
Read moreWhen it comes to health and wellness products, people are understandably cautious. Health is our most precious asset, and you’d
Read moreWhen you’re thinking about how to digitally market the next new thing, your mind likely jumps to visual platforms like
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