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Brand Strategy

At Blade, we see your brand as a destination your customers populate, creating a community. These blog posts examine the insights gained through that perspective.

Understanding The Psychology of Brand Promises - Long Nose
Brand Strategy 

Understanding The Psychology of Brand Promises

January 22, 2020January 5, 2021Blade Brain Trust2812 Views 0 Commentsbrand promise, branding, psychology

Betrayal is blinding. There’s no better way to make someone behave irrationally than betray them, especially if an intimate partner

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Brand Strategy 

Technology Must Serve Your Company’s Culture Or It Will Fail

January 1, 2020January 5, 2021Andrew Basso1513 Views 0 Comments

As we begin the 2020s, how will the “technological curve” impact the business of your brand? And more specifically, how

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Brand Strategy 

How Building Rapport With Thought Leadership Content Will Build Your Business

December 17, 2019January 5, 2021Connor McKay852 Views 0 Comments

Canada’s industrial sector, like most, relies on relationships defined by a company’s capacity to deliver on their promises. Growth-minded players

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Brand Strategy 

When Hard Times Return, What is Your Brand’s Respond-Ability?

October 21, 2019January 6, 2021Wayne S. Roberts1518 Views 0 Comments

Run and hide, or reboot and rule? With forecasters falling over each other to predict just when in 2020 the

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Brand Strategy 

The David Strategies: How Small Brands Can Win Big

September 28, 2019November 26, 2019Blade Brain Trust2529 Views 0 CommentsBrand Community Insights, branding, Digital Marketing, Social Media

We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the

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Brand Strategy 

Real Estate Agents: Up Your (Personal) Branding Game … Or Else!

September 19, 2019Connor McKay1053 Views 0 Comments

The residential real estate agent is under siege. New low cost or fixed fee players have entered the market which

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Brand Strategy 

The CNE Brand, Still Standing Strong in Toronto

August 20, 2019January 8, 2021Blade Brain Trust2897 Views 0 CommentsBrand Integrity, Brand Values

Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and

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Brand Strategy 

How to Create Effective Content with High ROI: Pt 1

August 9, 2019January 12, 2021Blade Brain Trust3739 Views 0 Commentscontent marketing, Digital Marketing

Blade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,

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Brand Strategy Featured Work 

How to Know You’re Ready for a Brand Strategy Workshop

July 31, 2019September 10, 2019Blade Brain Trust2922 Views 0 CommentsBrand Strategy Workshop, startups, Tips

Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the

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Brand Strategy 

How Social Media Can Keep Your Health and Wellness Brand Healthy and Well

July 23, 2019January 12, 2021Connor McKay1301 Views 0 Comments

When it comes to health and wellness products, people are understandably cautious. Health is our most precious asset, and you’d

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Brand Strategy Social Trends 

Creating Your Brand Soundtrack is a Risk. Are you Ready to Take it?

July 18, 2019January 13, 2021Blade Brain Trust911 Views 0 Comments

When you’re thinking about how to digitally market the next new thing, your mind likely jumps to visual platforms like

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