Brand Strategy Archives | Blade Brand Edge

5 Common Rebranding Errors

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

When we were approached by the Canadian Centre to End Human Trafficking (CCTEHT) to collaborate on a campaign for a

How Do You Maximize Your ROI with Digital Ads? Brands that once shied away from advanced marketing measurement are now

People love and hate movies. When they love them, they’ll go out of their way to recommend them to everyone

Has the subject of marketing to millennial’s caused your eyes to glaze over as you try to decipher their purchasing

So, how are you enjoying the cannabis business so far? Brand proliferation. Predatory consolidation. Rogue players. Black market. And weirdest

Having a healthy and vibrant brand is not something you can take for granted. Over time it needs basic care

Talking to customer services reps over the years, both as Joe Consumer and in a professional capacity as a branding

Start-up companies and new product launches are a particular focus for our agency. We’re true believers in innovation and growth,