Brand Strategy Archives | Blade Brand Edge

Betrayal is blinding. There’s no better way to make someone behave irrationally than betray them, especially if an intimate partner

Technology Must Serve Your Company’s Culture Or It Will Fail

As we begin the 2020s, how will the “technological curve” impact the business of your brand? And more specifically, how

Canada’s industrial sector, like most, relies on relationships defined by a company’s capacity to deliver on their promises. Growth-minded players

Run and hide, or reboot and rule? With forecasters falling over each other to predict just when in 2020 the

The residential real estate agent is under siege. New low cost or fixed fee players have entered the market which

Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and

Blade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,

Blade’s Brand Strategy Workshop is an energizing session held by Blade’s senior strategists. Together with your team, we explore the

When it comes to health and wellness products, people are understandably cautious. Health is our most precious asset, and you’d