Budweiser Rebrands for 13th Time to Celebrate Milestone
For the 13th time, Budweiser is rebranding their signature line of beer. At first glance that number looks high, but
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Creative Critique
The staging point for this blog is the territory that lies between the digital and traditional, where modern design responds to the demands of both art and technology.
Mac’s Rebrands to Circle K Across Canada and Beyond
It’s time to say goodbye to Mac’s. Founded in 1962 as Mac’s Milk Limited, and changed to Mac’s Convenience Stores
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Burger King Rebrands with a Brand New Look
The world of fast food is as competitive as ever with brands shifting focus to healthier options, retaining customers, and
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Blade Grades: The New Microsoft Edge Branding
For years internet users have clenched their fists and cursed Microsoft for the uselessness of Internet Explorer, but that’s all
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Blade Grades: The Q107 Rebrand
Q107 was long known as Toronto’s Classic Rock, but not anymore. With an extensive ad campaign, a new logo and
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LCBO Takes Over TTC With My Cognac Campaign
Earlier this week Brian and I were riding the trusty TTC home from the Blade office and were interrupted mid-conversation
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Design Matters: The Power Images Have on Your Brand
We all know the cliché ‘a picture is worth a thousand words’. And as tired as the saying is, it
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Design Matters: Why Your Website Should Come First
Why EVERY BRAND Needs a Website…and a Good One at That In this day and age, your online presence is
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Design Matters: How Font Choice Impacts Your Brand
In the last 2 weeks we’ve looked at impact that your choice of shapes and colours can have on the
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Blade’s Favourite Canadian Logos
Logos are an integral part of branding. We all know that. A great logo can stand the test of time
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Weekly Re-Brand #32: RadioShack
Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding
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