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Creative Critique

The staging point for this blog is the territory that lies between the digital and traditional, where modern design responds to the demands of both art and technology.

Creative Critique 

Budweiser Rebrands for 13th Time to Celebrate Milestone

February 2, 2016September 14, 2017Joshua Murray1992 Views 0 CommentsBeer, Rebranding

For the 13th time, Budweiser is rebranding their signature line of beer. At first glance that number looks high, but

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Creative Critique 

Mac’s Rebrands to Circle K Across Canada and Beyond

September 23, 2015September 21, 2017Joshua Murray3177 Views 1 CommentRebranding

It’s time to say goodbye to Mac’s. Founded in 1962 as Mac’s Milk Limited, and changed to Mac’s Convenience Stores

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Creative Critique 

Burger King Rebrands with a Brand New Look

July 22, 2015September 29, 2017Joshua Murray3522 Views 0 CommentsArt & Design, Food & Beverage, Rebranding

The world of fast food is as competitive as ever with brands shifting focus to healthier options, retaining customers, and

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Creative Critique 

Blade Grades: The New Microsoft Edge Branding

May 1, 2015September 21, 2017Blade Studio1963 Views 0 CommentsArt & Design, Design & Technology, Rebranding

For years internet users have clenched their fists and cursed Microsoft for the uselessness of Internet Explorer, but that’s all

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Creative Critique 

Blade Grades: The Q107 Rebrand

January 19, 2015September 21, 2017Blade Studio2570 Views 1 CommentEntertainment, Rebranding

Q107 was long known as Toronto’s Classic Rock, but not anymore. With an extensive ad campaign, a new logo and

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Creative Critique 

LCBO Takes Over TTC With My Cognac Campaign

December 5, 2014September 21, 2017Joshua Murray2151 Views 0 CommentsArt & Design, Food & Beverage

Earlier this week Brian and I were riding the trusty TTC home from the Blade office and were interrupted mid-conversation

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Creative Critique 

Design Matters: The Power Images Have on Your Brand

September 12, 2014September 21, 2017Blade Brain Trust1619 Views 0 CommentsArt & Design, Brand Integrity, Design & Technology

We all know the cliché ‘a picture is worth a thousand words’. And as tired as the saying is, it

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Creative Critique 

Design Matters: Why Your Website Should Come First

August 29, 2014September 22, 2017Blade Brain Trust1550 Views 1 CommentArt & Design, Design & Technology

Why EVERY BRAND Needs a Website…and a Good One at That In this day and age, your online presence is

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Creative Critique 

Design Matters: How Font Choice Impacts Your Brand

August 22, 2014September 22, 2017Blade Brain Trust2045 Views 0 CommentsArt & Design, Brand Community Insights, Brand Integrity

In the last 2 weeks we’ve looked at impact that your choice of shapes and colours can have on the

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Creative Critique 

Blade’s Favourite Canadian Logos

March 18, 2014September 25, 2017Joshua Murray3454 Views 1 CommentArt & Design

Logos are an integral part of branding. We all know that. A great logo can stand the test of time

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Creative Critique 

Weekly Re-Brand #32: RadioShack

July 12, 2013September 25, 2017Blade Studio2032 Views 2 CommentsBrand Integrity, Branding Blunders, Rebranding, Weekly Re-Brand

Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding

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