Where The Hell Is Social Media Going In 2019? Don’t Trust Facebook To Tell You.
According to Edelman’s 2018 Trust Barometer Report, 60% of people no longer trust social media companies – and it’s not just
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Media Mix
The Power of the Email Database
Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and
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Non-Profits and the Knockout Punch of Remarkability
Non-profits frequently deal with issues that most of us ignore but that these well-intentioned folks want us to care about.
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Why Brands Should Care About Blockchain Technology
One of the problems many companies must face is retaining consumer trust, which we discussed in a recent article. Brand
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Marketers Can Lead the Big Data Redemption
The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in
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How to Make Sure Your Content Gets Noticed (Like these Two Girls Holding Puppies)
Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social
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Content Marketing Guide for Non-Profits and Charities
Marketing in the non-profit world comes with unique considerations. As charities and non-profits expand their efforts in the world of
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The App Marketing Guide for StartUps
A successful app requires the brand having two things happening concurrently: great final product and great app marketing. The popularity
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Directing Memorable Mail [Infographic]
Print is still relevant. That includes direct mail which can generate strong returns when you invest in production values so
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Rise of the Creative Machines
Automation doesn’t just affect manufacturing and production; robots are coming for writers, designers, musicians, and filmmakers. Artificial intelligence and machine
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Green Rush: Marketing Marijuana in Canada
The Liberal Government of Canada is scheduled to introduce legislation next spring which will legalize recreational cannabis. In the meantime
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