Non-Profits and the Knockout Punch of Remarkability
Non-profits frequently deal with issues that most of us ignore but that these well-intentioned folks want us to care about.
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Media Mix
Blade’s 3 Starter Steps for Influencer Marketing
The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and
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CIUT 89.5 FM is the Sound of Success
CIUT 89.5 FM, Canada’s most widely heard campus and community station has just wrapped its 2nd most successful fundraising campaign
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Use the Power Of Motion Pictures to Build Your Brand Community
People love and hate movies. When they love them, they’ll go out of their way to recommend them to everyone
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The Necessity Of Being A Media Powerhouse Online
In our two-part series about how to get started and excel in content marketing (read Part 1 and Part 2)
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How to Make Sure Your Content Gets Noticed
Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social
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Where The Hell Is Social Media Going In 2019? Don’t Trust Facebook To Tell You.
According to Edelman’s 2018 Trust Barometer Report, 60% of people no longer trust social media companies – and it’s not just
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Your Brand Story Needs an Elevator Pitch
It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even
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The App Marketing Guide for Startups
A successful app requires the brand having two things happening concurrently: great final product and great app marketing. The popularity
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The Power of the Email Database
Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and
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Why Brands Should Care About Blockchain Technology
If your brand loses the trust it has built with its community, the future of your enterprise is at risk.
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