Ontario’s Cannabis Retail Trends
Top 3 Ontario Cannabis Retail Trends That No One Predicted It’s been just over two years since cannabis prohibition came
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Social Trends
Whether it leads or follows is almost irrelevant today; good marketing must ride a parallel path with our rapidly-changing social dynamic.
Brand Edge Episode 4 – Purpose is for Posers
Every brand’s purpose should be community relevance, community building and community support by delivering goods and services that help the
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Branding Race – How Branding Tactics Have Created and Reinforced Racism Part 2
In Part Two of our Branding Black series, we talk with Johnnie Davis in Charlotte, North Carolina. Johnnie is a
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Do Good or Else!
3 Reasons Why ‘Doing Good’ is Good Business Running a business has always been about more than profit margins, securing
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Branding Race – How Branding Tactics Have Created and Reinforced Racism Part 1
Our guest is Toronto’s Jason Burke, an accomplished athlete, entrepreneur and style maker whose own branding and growth marketing skills
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Super Bowl, Super Bust?
Big Game Ads Make for Great Headlines But Do Big Gambles Like This Really Pay Off? The long-standing tradition of hyping
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Blade Launches Podcast In Dangerous Branding Times
The world we live in has been shaped by branding, even created in many respects. Our choices, our attitudes and
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“Purpose,” the new ad game mantra, is for Posers.
It’s Your Brand Community that Matters One of the things I love and hate about the advertising and branding industry
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Brand Authenticity: It’s Now or Never
Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person
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FREE “Chill Skills” to Take the Edge Off
In these uncertain and troubling times, it’s natural to feel a bit out of sorts. It doesn’t help that many
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Choose Your Next Agency to Move Your Brand Up
Hiring an agency, whether it’s your first or a replacement for your existing partner can be daunting. In either case,
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