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Blade Brand Edge

It's tough out there. Keep your edge.

Relevant, insightful content to help you grow your brand community.

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Social Trends

Whether it leads or follows is almost irrelevant today; good marketing must ride a parallel path with our rapidly-changing social dynamic.

Brand Strategy Social Trends 

“Purpose,” the new ad game mantra, is for Posers.

December 1, 2020January 5, 2021 Teresa Desouza403 Views 0 Comments Brand Community Insights, branding, Branding Blunders

It’s Your Brand Community that Matters One of the things I love and hate about the advertising and branding industry

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Brand Strategy Social Trends 

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021 Teresa Desouza628 Views 0 Comments Brand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

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Social Trends 

FREE “Chill Skills” to Take the Edge Off

June 16, 2020August 13, 2020 Wayne S. Roberts793 Views 0 Comments

In these uncertain and troubling times, it’s natural to feel a bit out of sorts. It doesn’t help that many

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Social Trends 

Choose Your Next Agency to Move Your Brand Up

February 19, 2020February 25, 2020 Andrew Basso1123 Views 0 Comments

Hiring an agency, whether it’s your first or a replacement for your existing partner can be daunting. In either case,

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Social Trends 

Culture Is Key To Building Your Brand

January 10, 2020March 2, 2020 Andrew Basso1205 Views 0 Comments

Your company culture is a gateway to growth and opportunity for not only your employees, but for the success of

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Social Trends 

Is An Unhealthy Digital Strategy Leaving Your Brand Bedridden?

October 29, 2019 Connor McKay698 Views 0 Comments

The digital consumer is increasingly reliant on the internet as their primary source of information, particularly when it comes to

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Social Trends 

Real Estate Developers: Develop Your Brand and You’ll Build Market Share

August 22, 2019August 22, 2019 Connor McKay1128 Views 0 Comments

The recent boom in real estate has caused a lot of real estate developers and builders to back off their

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Brand Strategy Social Trends 

Creating Your Brand Soundtrack is a Risk. Are you Ready to Take it?

July 18, 2019January 13, 2021 Blade Brain Trust869 Views 0 Comments

When you’re thinking about how to digitally market the next new thing, your mind likely jumps to visual platforms like

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Brand Strategy Social Trends 

How to Craft Your Craft Beer Marketing Strategy

July 10, 2019January 14, 2021 Connor McKay2418 Views 0 Comments

Is your brand-spankin’ new craft beer going to survive out there? Before you answer that question, ask yourself if you

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Blade Branding - How Cannabis Companies can Grow Despite Branding Restriction
Brand Strategy Social Trends 

How Cannabis Companies Can Grow Despite Branding Restriction

June 20, 2019January 15, 2021 Blade Brain Trust3895 Views 0 Comments Cannabis Branding, marijuana

At the time of this publishing, advertising cannabis is essentially prohibited in Canada. And while recreational pot rules are expected

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Non-Profits and Charities - Metro Gun Share Program
Media Mix Social Trends 

Non-Profits and the Knockout Punch of Remarkability

June 8, 2019July 16, 2019 Blade Brain Trust2840 Views 0 Comments charities, experiential, non-profits

Non-profits frequently deal with issues that most of us ignore but that these well-intentioned folks want us to care about.

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Canadian Centre to End Human Trafficking
JC Green Medicinal Cannabis

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