Understanding The Trump Brand
Hey folks, is there still time to talk about Trump? Do we all think that because the election is now
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Social Trends
Whether it leads or follows is almost irrelevant today; good marketing must ride a parallel path with our rapidly-changing social dynamic.
Most Ads Suck, Now What?
More and more people are migrating to what they think is an ad-free experience. You want proof? Well, many of
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Monday Morning Meaning
At Blade, we always start off our week on a positive note sharing our optimism, and focusing on how our
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215 Dead Children, Now What?
Not indigenous children. Not immigrant children, just children found in a mass grave. In any other moment in time
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3 Reasons Why Conversations Are Important At Work and How to Make Them Happen
It’s needless to say that anyone who has been fortunate enough to adopt the work from home model during this
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Metrics Got You Muddled? Here’s How to Measure What Matters
When it comes to metrics, there are so many reporting systems and parameters to choose from. You can get overly
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Brand Edge Episode #5: Brand Loyalty
Want Loyal Customers? It’s Simple: Get Emotional! Loyalty is the mother load of outcomes for any brand hoping to last.
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Ontario’s Cannabis Retail Trends
Top 3 Ontario Cannabis Retail Trends That No One Predicted It’s been just over two years since cannabis prohibition came
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Brand Edge Episode 4 – Purpose is for Posers
Every brand’s purpose should be community relevance, community building and community support by delivering goods and services that help the
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Branding Race – How Branding Tactics Have Created and Reinforced Racism Part 2
In Part Two of our Branding Black series, we talk with Johnnie Davis in Charlotte, North Carolina. Johnnie is a
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Do Good or Else!
3 Reasons Why ‘Doing Good’ is Good Business Running a business has always been about more than profit margins, securing
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