Influencer Health Check: How We Get The Best Bang For Your Buck
So many people have a love/hate relationship with influencers. Why is that? Perhaps it’s all the free stuff they get.
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Social Trends
Whether it leads or follows is almost irrelevant today; good marketing must ride a parallel path with our rapidly-changing social dynamic.
Brand Edge Episode 9: Emotional Currency
In this ninth episode of the Brand Edge podcast, Wayne Roberts dives right into the Anti-Vax movement sweeping across the
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Blade Creative Branding: Toronto’s Best Advertising Agency
At Blade, we are not so big on awards. For the most part, we just like to let our work
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Brand Edge Episode 8: Who the F#@K Wants an Election?
Yes, we’re having an election that you might think only the Liberals want. (More on that later) Here’s my take
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Will Legal Cannabis Survive the Mega-Corp Trend?
As we near the three-year anniversary of cannabis legalization, we take stock of all that has happened in the short
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Trust Is A Bust
In this episode, Wayne Roberts takes us through the existential crisis we face in the world that is contributing to
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Understanding The Trump Brand
Hey folks, is there still time to talk about Trump? Do we all think that because the election is now
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Most Ads Suck, Now What?
More and more people are migrating to what they think is an ad-free experience. You want proof? Well, many of
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Monday Morning Meaning
At Blade, we always start off our week on a positive note sharing our optimism, and focusing on how our
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215 Dead Children, Now What?
Not indigenous children. Not immigrant children, just children found in a mass grave. In any other moment in time
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3 Reasons Why Conversations Are Important At Work and How to Make Them Happen
It’s needless to say that anyone who has been fortunate enough to adopt the work from home model during this
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