You have got to hand to those clever bastards at Volkswagone .. er, sorry, Volkswagen. They found a way to cheat the Environment Protection Agency (EPA) in the USA about their diesel engine emissions – and nearly got away with it.
This is not a new phenomenon in the “win at all costs” mentality of many multinational brands; many of which have virtually no moral compass, electing to care only about wringing out more profit from cutting costs.
Lululemon did it with their shoddy yoga pants and Reebok did it with their lying-through-our-teeth claims about their butt tightening sneakers. No doubt, it won’t be long before another shocking revelation surfaces about bad drugs, dangerous food or misappropriated bonuses.
In each of these situations, the motivation is not in question – cut corners and make more money. What is in question is the basic arithmetic.
Who did the cost/benefit analysis of these breathtaking conspiracies to lie and cheat? In VW’s case, did anyone pull out a pocket calculator and run some basic numbers? Just how much would it have cost for them to simply make a cleaner engine? Thirty billion dollars? Not bloody likely.
But somebody, somewhere made the call and lots of other loyal and shortsighted muppets towed the line. Now, they all have to deal with the long-term repair costs that will keep their brand up on the hoist for years.
Geezus … how much can a good calculator cost these days?