If you’re short like me, or vertically challenged as they say, then you’re probably familiar with these expressions:
“It’s the little things that count.”
“Good things come in small packages.”
“You’re not short, you’re concentrated.”
As a creative advertising and branding aficionado, I realize that these charming idioms can apply to strategic marketing as well. For example, check out this website we re-designed and re-developed for Adapted Clothing on the Net (www.adaptedclothing-onthenet.com). A business owner who wanted to update her brand without breaking the bank, a website re-design and re-development project was found to be the most cost-effective solution for her business needs.
If you don’t have a lot of time and money to invest in a complete brand overhaul, take baby steps and see if a website re-design project is the right starting point for you. It’s a small step towards re-energizing the brand, but it makes a huge difference. At Blade, we firmly and steadfastly believe that your website is the Nucleus of Your Brand. “These days it’s not nearly enough to have a website. Instead, you need a web presence. As the essential nucleus of your brand, your website should be seen as part of a fully coordinated online presence that communicates vital characteristics of your company.”
So, investing in a thoughtful and strategic update of your website, however small, can be the first step in updating your brand. After your website has been re-designed and re-developed, what’s next? That depends entirely on your business needs. It’s an organic process and we’re happy to have that conversation with you.
• Do you need to start harvesting the leads from your website to integrate a CRM platform or start an email marketing campaign?
• Do you need to integrate a social media strategy to enhance your web presence?
• Do you need to update your key messaging, brand identity, and logo on business cards and printed collateral?
• Do you need to implement a search engine marketing strategy utilizing pay-per-click campaigns to drive conversions on your site?
What do you think blog readers? How do you feel about your current website?