It’s The Little Things That Go A Long Way!

If you’re short like me, or vertically challenged as they say, then you’re probably familiar with these expressions:

“It’s the little things that count.”
“Good things come in small packages.”
“You’re not short, you’re concentrated.”

As a creative advertising and branding aficionado, I realize that these charming idioms can apply to strategic marketing as well. For example, check out this website we re-designed and re-developed for Adapted Clothing on the Net ( A business owner who wanted to update her brand without breaking the bank, a website re-design and re-development project was found to be the most cost-effective solution for her business needs.Adapted Clothing Website - Before and After

If you don’t have a lot of time and money to invest in a complete brand overhaul, take baby steps and see if a website re-design project is the right starting point for you. It’s a small step towards re-energizing the brand, but it makes a huge difference. At Blade, we firmly and steadfastly believe that your website is the Nucleus of Your Brand. “These days it’s not nearly enough to have a website. Instead, you need a web presence. As the essential nucleus of your brand, your website should be seen as part of a fully coordinated online presence that communicates vital characteristics of your company.”

So, investing in a thoughtful and strategic update of your website, however small, can be the first step in updating your brand. After your website has been re-designed and re-developed, what’s next? That depends entirely on your business needs. It’s an organic process and we’re happy to have that conversation with you.

• Do you need to start harvesting the leads from your website to integrate a CRM platform or start an email marketing campaign?
• Do you need to integrate a social media strategy to enhance your web presence?
• Do you need to update your key messaging, brand identity, and logo on business cards and printed collateral?
• Do you need to implement a search engine marketing strategy utilizing pay-per-click campaigns to drive conversions on your site? 

What do you think blog readers? How do you feel about your current website?

Blade Brain Trust

Blade Brain Trust

The Blade Brain Trust brings you knowledge packed content to help build your brand community.

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