It’s always gratifying to see a big name brand doing something on such a human scale in the way of embracing and celebrating their brand community. The sad part is waiting until your brand, your sales and your groove are starting to bottom out before you realize the power of reaching out to mobilize your brand community’s core members.
Whether internally and externally, recognizing the importance of your brand’s connection to its community is vital – and not just so you can generate compelling content that people like to watch and share. It should be an ongoing business practice in this age of online brand ecosystems. And it works to build greater loyalty without resorting to endless bribes, price discounts and deals.
At Blade, we’ve been talking about and building brand communities since 1991. 24 years on, the world seems to be catching up.