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Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza892 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

5 Common Rebranding Errors

June 6, 2019January 18, 2021Blade3131 Views 0 CommentsBrand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

The 5 Key Questions You Need to Answer BEFORE You Launch Your Brand

January 26, 2019January 28, 2021Wayne S. Roberts2974 Views 0 CommentsBrand Community Insights, branding

Start-up companies and new product launches are a particular focus for our agency. We’re true believers in innovation and growth,

The Power of the Email Database

August 24, 2018December 20, 2018Blade Brain Trust1487 Views 0 CommentsBrand Community Insights, Databases, email

Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and

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