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Brand Community Insights

Brand Strategy Social Trends 

Super Bowl, Super Bust?

February 4, 2021February 9, 2021Wayne S. Roberts227 Views 0 Commentsadvertising, Beer, Brand Community Insights, branding

Big Game Ads Make for Great Headlines But Do Big Gambles Like This Really Pay Off? The long-standing tradition of hyping

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Web Series 

Insta-Rant

December 22, 2020January 7, 2021Teresa Desouza386 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Instagram, Social Media

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

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Brand Strategy Social Trends 

“Purpose,” the new ad game mantra, is for Posers.

December 1, 2020March 4, 2021Wayne S. Roberts627 Views 0 CommentsBrand Community Insights, branding, Branding Blunders

It’s Your Brand Community that Matters One of the things I love and hate about the advertising and branding industry

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Brand Strategy Social Trends 

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza892 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

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Brand Strategy 

The David Strategies: How Small Brands Can Win Big

September 28, 2019November 26, 2019Blade Brain Trust2543 Views 0 CommentsBrand Community Insights, branding, Digital Marketing, Social Media

We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the

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Brand Strategy 

5 Common Rebranding Errors

June 6, 2019January 18, 2021Blade3131 Views 0 CommentsBrand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

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Starting Up
Brand Strategy 

The 5 Key Questions You Need to Answer BEFORE You Launch Your Brand

January 26, 2019January 28, 2021Wayne S. Roberts2974 Views 0 CommentsBrand Community Insights, branding

Start-up companies and new product launches are a particular focus for our agency. We’re true believers in innovation and growth,

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Brand Strategy Social Trends 

How to Jumpstart True Loyalty To Your Brand

September 19, 2018September 19, 2018Blade Brain Trust1591 Views 0 CommentsBrand Community Insights, Brand Loyalty

What makes a relationship strong? Loyalty. Loyalty is created from a deep emotional connection that drives people to dedicate themselves

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Media Mix 

The Power of the Email Database

August 24, 2018December 20, 2018Blade Brain Trust1487 Views 0 CommentsBrand Community Insights, Databases, email

Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and

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Brand Strategy Social Trends 

Brand Activism: Is there Value in Brands Engaging with Social Causes?

August 14, 2018February 4, 2021Blade Brain Trust2724 Views 0 CommentsBrand Activism, Brand Community Insights, Controversy, Social Causes

Never discuss religion, sex, or politics at a dinner party. Up until the last decade or so, most companies took

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Marketers Can Lead the Big Data Redemption - Surveillance Camera
Media Mix Social Trends 

Marketers Can Lead the Big Data Redemption

April 12, 2018December 20, 2018Blade Brain Trust1866 Views 0 Commentsbig data, Brand Community Insights, Facebook, Social Media

The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in

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