The David Strategies: How Small Brands Can Win Big
We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the
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Brand Community Insights
5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
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The 5 Key Questions You Need to Answer BEFORE You Launch Your Brand
Start-up companies and new product launches are a particular focus for our agency. We’re true believers in innovation and growth,
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How to Jumpstart True Loyalty To Your Brand
What makes a relationship strong? Loyalty. Loyalty is created from a deep emotional connection that drives people to dedicate themselves
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The Power of the Email Database
Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and
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Brand Activism: Is there Value in Brands Engaging with Social Causes?
Never discuss religion, sex, or politics at a dinner party. Up until the last decade or so, most companies took
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The Maple Leafs Require Sustained Success
Tennyson wrote, “In the Spring, a young man’s fancy lightly turns to thoughts of love.” While that may be true,
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Marketers Can Lead the Big Data Redemption
The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in
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Brands Abandoning Trump’s New Brand America
At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
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My Favourite Canadian Brand: The Montreal Canadiens
To celebrate Canada’s 150th birthday, we asked members of the Blade staff to tell us about their “Great Canadian Brand”.
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My Favourite Canadian Brand: Canada’s National Parks
To celebrate Canada’s 150th birthday, we asked members of the Blade staff to tell us about their “Great Canadian Brand”.
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