How to Jumpstart True Loyalty To Your Brand
What makes a relationship strong? Loyalty. Loyalty is created from a deep emotional connection that drives people to dedicate themselves
Read more
Brand Community Insights
The Power of the Email Database
Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and
Read more
Brand Activism: Is there Value in Brands Engaging with Social Causes?
Never discuss religion, sex, or politics at a dinner party. Up until the last decade or so, most companies took
Read more
The Maple Leafs Require Sustained Success
Tennyson wrote, “In the Spring, a young man’s fancy lightly turns to thoughts of love.” While that may be true,
Read more
Marketers Can Lead the Big Data Redemption
The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in
Read more
Brands Abandoning Trump’s New Brand America
At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
Read more
My Favourite Canadian Brand: The Montreal Canadiens
To celebrate Canada’s 150th birthday, we asked members of the Blade staff to tell us about their “Great Canadian Brand”.
Read more
My Favourite Canadian Brand: Canada’s National Parks
To celebrate Canada’s 150th birthday, we asked members of the Blade staff to tell us about their “Great Canadian Brand”.
Read more
5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
Read more
Bands as Brands: What You Can Learn From Music Heavyweights!
Musicians have always conducted themselves as brands. Just look at examples like the Rolling Stones, The Beatles, or even more
Read more
Brand Fail: Shea Moisture Neglects Its Loyal Brand Community
Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to
Read more