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Brand Authenticity: It’s Now or Never

October 26, 2020November 5, 2020 Teresa Desouza381 Views 0 Comments Brand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their consumers. It’s what makes a person decide

5 Common Rebranding Errors

June 6, 2019November 21, 2019 Blade3022 Views 0 Comments Brand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

The 5 Key Questions You Need to Answer BEFORE You Launch Your Brand

January 26, 2019May 2, 2019 Wayne S. Roberts2832 Views 0 Comments Brand Community Insights, branding

Start-up companies and new product launches are a particular focus for our agency. We’re true believers in innovation and growth,

The Power of the Email Database

August 24, 2018December 20, 2018 Blade Brain Trust1379 Views 0 Comments Brand Community Insights, Databases, email

Email marketing allows brands to do more than deliver marketing messages directly to subscribers. Growing your email database – and

Brands Abandoning Trump’s New Brand America

August 23, 2017August 30, 2017 Joshua Murray3515 Views 1 Comment Brand Community Insights, Brand Integrity

At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your

Bands as Brands: What You Can Learn From Music Heavyweights!

May 15, 2017June 6, 2017 Blade Brain Trust2816 Views 0 Comments Art & Design, Brand Community Insights, Brand Integrity, Music

Musicians have always conducted themselves as brands. Just look at examples like the Rolling Stones, The Beatles, or even more

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