Brand Integrity Archives | Blade Brand Edge

The CNE Brand, Still Standing Strong in Toronto

August 20, 2019January 8, 2021Blade Brain Trust3074 Views 0 CommentsBrand Integrity, Brand Values

Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and

5 Common Rebranding Errors

June 6, 2019January 18, 2021Blade3264 Views 0 CommentsBrand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

4 Essentials That will Elevate Your Customer Service Reps to Inspiring Brand Ambassadors

February 24, 2019May 22, 2019Wayne S. Roberts2039 Views 0 CommentsBrand Integrity

Talking to customer services reps over the years, both as Joe Consumer and in a professional capacity as a branding

4 Urgent Action Items for a Stronger Brand

January 25, 2019May 23, 2019Kathryn Hess3200 Views 0 CommentsArt & Design, Brand Integrity, Digital Marketing

Every brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter

TIFF and the Importance of Keeping Brand Promises

September 7, 2017July 11, 2018Blade Brain Trust2902 Views 0 CommentsBrand Integrity, Branding Blunders, Entertainment, Film

When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future

Brands Abandoning Trump’s New Brand America

August 23, 2017February 10, 2021Joshua Murray3764 Views 1 CommentBrand Community Insights, Brand Integrity

At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your

Bands as Brands: What You Can Learn From Music Heavyweights!

May 15, 2017February 16, 2021Blade Brain Trust3165 Views 0 CommentsArt & Design, Brand Community Insights, Brand Integrity, Music

Musicians have always conducted themselves as brands. Just look at examples like the Rolling Stones, The Beatles, or even more

Brand Fail: Shea Moisture Neglects Its Loyal Brand Community

May 3, 2017February 19, 2021Andrew Basso2931 Views 0 CommentsBrand Community Insights, Brand Fail, Brand Integrity

Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to

Advertising Community: The Newest Trend in Ads

February 27, 2017September 28, 2017Joshua Murray2397 Views 0 CommentsBrand Community Insights, Brand Integrity

It’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And

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