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Brand Integrity

Brand Strategy 

The CNE Brand, Still Standing Strong in Toronto

August 20, 2019January 8, 2021Blade Brain Trust2910 Views 0 CommentsBrand Integrity, Brand Values

Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and

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Brand Strategy 

5 Common Rebranding Errors

June 6, 2019January 18, 2021Blade3131 Views 0 CommentsBrand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

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customer-service-reps
Brand Strategy 

4 Essentials That will Elevate Your Customer Service Reps to Inspiring Brand Ambassadors

February 24, 2019May 22, 2019Wayne S. Roberts1920 Views 0 CommentsBrand Integrity

Talking to customer services reps over the years, both as Joe Consumer and in a professional capacity as a branding

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Brand Strategy 

4 Urgent Action Items for a Stronger Brand

January 25, 2019May 23, 2019Kathryn Hess2821 Views 0 CommentsArt & Design, Brand Integrity, Digital Marketing

Every brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter

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Brand Strategy 

TIFF and the Importance of Keeping Brand Promises

September 7, 2017July 11, 2018Blade Brain Trust2767 Views 0 CommentsBrand Integrity, Branding Blunders, Entertainment, Film

When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future

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Brand Strategy 

Brands Abandoning Trump’s New Brand America

August 23, 2017February 10, 2021Joshua Murray3626 Views 1 CommentBrand Community Insights, Brand Integrity

At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your

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Brand Strategy 

Bands as Brands: What You Can Learn From Music Heavyweights!

May 15, 2017February 16, 2021Blade Brain Trust2976 Views 0 CommentsArt & Design, Brand Community Insights, Brand Integrity, Music

Musicians have always conducted themselves as brands. Just look at examples like the Rolling Stones, The Beatles, or even more

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Media Mix 

The Wild West Days Are Over. What’s Next for Influencer Marketing?

May 10, 2017October 10, 2017Blade Brain Trust2009 Views 0 CommentsBrand Integrity, Digital Marketing, Social Media

Like any big new trend or idea, there was going to be an adjustment period, but for Influencer Marketing that

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Brand Strategy 

Brand Fail: Shea Moisture Neglects Its Loyal Brand Community

May 3, 2017February 19, 2021Andrew Basso2745 Views 0 CommentsBrand Community Insights, Brand Fail, Brand Integrity

Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to

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Brand Strategy 

Advertising Community: The Newest Trend in Ads

February 27, 2017September 28, 2017Joshua Murray2194 Views 0 CommentsBrand Community Insights, Brand Integrity

It’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And

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Web Series 

S2E6 Starting Up? You Only Get One Shot!

November 29, 2016January 28, 2020Blade Brain Trust1671 Views 0 CommentsBrand Integrity, Digital Marketing

In this episode of Brand Edge season two, Wayne S Roberts impresses the importance of starting up right as a

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