The CNE Brand, Still Standing Strong in Toronto
Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and
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Brand Integrity
4 Essentials That will Elevate Your Customer Service Reps to Inspiring Brand Ambassadors
Talking to customer services reps over the years, both as Joe Consumer and in a professional capacity as a branding
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4 Urgent Action Items for a Stronger Brand
Every brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter
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TIFF and the Importance of Keeping Brand Promises
When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future
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Brands Abandoning Trump’s New Brand America
At Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
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My Favourite Canadian Brand: Cineplex Entertainment
To celebrate Canada’s 150th birthday, we asked members of the Blade staff to tell us about their “Great Canadian Brand.”
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5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
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Bands as Brands: What You Can Learn From Music Heavyweights!
Musicians have always conducted themselves as brands. Just look at examples like the Rolling Stones, The Beatles, or even more
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The Wild West Days Are Over. What’s Next for Influencer Marketing?
Like any big new trend or idea, there was going to be an adjustment period, but for Influencer Marketing that
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Expert Interview Series: Joshua Murray About Social Media Marketing and More
Recently, Blade’s Social Media Manager, Joshua Murray hooked up with tapinfluence.com for an interview about social media, influencers and more… Tell
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Brand Fail: Shea Moisture Neglects Its Loyal Brand Community
Brand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to
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