The CNE Brand, Still Standing Strong in Toronto
Staying true to your core brand values is essential. It encourages your brand community to remain loyal over years and
Read moreStaying true to your core brand values is essential. It encourages your brand community to remain loyal over years and
Read moreThe process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
Read moreTalking to customer services reps over the years, both as Joe Consumer and in a professional capacity as a branding
Read moreEvery brand, regardless of its size or category, comes with its own set of opportunities and obstacles. We often encounter
Read moreWhen it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future
Read moreAt Blade, we’ve always believed that Brand Values are an important part of the brand community building process. If your
Read moreMusicians have always conducted themselves as brands. Just look at examples like the Rolling Stones, The Beatles, or even more
Read moreLike any big new trend or idea, there was going to be an adjustment period, but for Influencer Marketing that
Read moreBrand communities are built on keeping promises. Shea Moisture has been delivering on their promise of “A better way to
Read moreIt’s already started, and it’s going to continue, the newest trend in advertising is community and togetherness and acceptance. And
Read moreIn this episode of Brand Edge season two, Wayne S Roberts impresses the importance of starting up right as a
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