Insta-Rant
In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t
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Branding Blunders
“Purpose,” the new ad game mantra, is for Posers.
It’s Your Brand Community that Matters One of the things I love and hate about the advertising and branding industry
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Brand Authenticity: It’s Now or Never
Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person
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5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
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TIFF and the Importance of Keeping Brand Promises
When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future
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Pepsi Ad Falls Flat!
Pepsi, the bubbly cola of a the uber-hip crowd that has been synonymous with ‘cool’ by creating some of the
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Design Matters: The Campbell’s Soup Label Update
For decades, you could walk down the soup aisle of any grocery store and find the comforting, classic Campbell’s soup
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Dead Brands: Woolworth 1878 – 1997
Founded in 1878 and officially closed in 1997, Woolworth had a 119 year run as one of the leading retail
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Danier Leather: Another Canadian Brand Fails, But Why?
As Danier Leather starts to sell off stock and store fixtures at reduced prices, and more than 1,000 Canadians prepare
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VW Strips Down Creativity in Redemption Campaign
In the wake of Volkswagen’s scandal plagued 2015, changes are coming in the German automaker’s 2016 marketing plan. Gone is
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Blue Buffalo’s Brand Bluff – The Cat’s Out of the Bag!
Where did Blue Buffalo go wrong? One day they are the fastest-growing brand of natural pet food. The next day
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