5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
Read more
Branding Blunders
TIFF and the Importance of Keeping Brand Promises
When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future
Read more
Pepsi Ad Falls Flat!
Pepsi, the bubbly cola of a the uber-hip crowd that has been synonymous with ‘cool’ by creating some of the
Read more
Design Matters: The Campbell’s Soup Label Update
For decades, you could walk down the soup aisle of any grocery store and find the comforting, classic Campbell’s soup
Read more
Dead Brands: Woolworth 1878 – 1997
Founded in 1878 and officially closed in 1997, Woolworth had a 119 year run as one of the leading retail
Read more
Danier Leather: Another Canadian Brand Fails, But Why?
As Danier Leather starts to sell off stock and store fixtures at reduced prices, and more than 1,000 Canadians prepare
Read more
VW Strips Down Creativity in Redemption Campaign
In the wake of Volkswagen’s scandal plagued 2015, changes are coming in the German automaker’s 2016 marketing plan. Gone is
Read more
Blue Buffalo’s Brand Bluff – The Cat’s Out of the Bag!
Where did Blue Buffalo go wrong? One day they are the fastest-growing brand of natural pet food. The next day
Read more
Brand Extensions: 5 Curious Cases of Brands Expanding
Recently Interim CEO Paul House announced that Tim Hortons is going to focus on higher lunch sales and believes they
Read more
Can the Los Angeles Clippers Brand Survive Donald Sterling?
According to Forbes, the Los Angeles Clippers have a current value of $575 million and are operating at a profit
Read more
Can Lululemon Recapture Their Brand Success?
Lululemon’s brand is in trouble. We knew that things weren’t going well when they recalled 17% of their women’s yoga
Read more