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Branding Blunders

Web Series 

Insta-Rant

December 22, 2020January 7, 2021 Teresa Desouza267 Views 0 Comments Brand Community Insights, branding, Branding Blunders, Instagram, Social Media

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

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Brand Strategy Social Trends 

“Purpose,” the new ad game mantra, is for Posers.

December 1, 2020January 5, 2021 Teresa Desouza431 Views 0 Comments Brand Community Insights, branding, Branding Blunders

It’s Your Brand Community that Matters One of the things I love and hate about the advertising and branding industry

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Brand Strategy Social Trends 

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021 Teresa Desouza655 Views 0 Comments Brand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

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Brand Strategy 

5 Common Rebranding Errors

June 6, 2019January 18, 2021 Blade3077 Views 0 Comments Brand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

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Brand Strategy 

TIFF and the Importance of Keeping Brand Promises

September 7, 2017July 11, 2018 Blade Brain Trust2715 Views 0 Comments Brand Integrity, Branding Blunders, Entertainment, Film

When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future

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Brand Strategy 

Pepsi Ad Falls Flat!

April 7, 2017September 28, 2017 Wayne S. Roberts1770 Views 0 Comments Branding Blunders, Digital Marketing, Video

Pepsi, the bubbly cola of a the uber-hip crowd that has been synonymous with ‘cool’ by creating some of the

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Creative Critique 

Design Matters: The Campbell’s Soup Label Update

April 6, 2017May 24, 2017 Blade Brain Trust4107 Views 0 Comments Art & Design, Branding Blunders, Food & Beverage

For decades, you could walk down the soup aisle of any grocery store and find the comforting, classic Campbell’s soup

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Creative Critique 

Dead Brands: Woolworth 1878 – 1997

July 13, 2016June 7, 2017 Joshua Murray2164 Views 0 Comments Branding Blunders, Dead Brands

Founded in 1878 and officially closed in 1997, Woolworth had a 119 year run as one of the leading retail

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Brand Strategy 

Danier Leather: Another Canadian Brand Fails, But Why?

March 10, 2016September 29, 2017 Blade Brain Trust3857 Views 0 Comments Branding Blunders, Retail

As Danier Leather starts to sell off stock and store fixtures at reduced prices, and more than 1,000 Canadians prepare

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Brand Strategy 

VW Strips Down Creativity in Redemption Campaign

January 4, 2016September 28, 2017 Blade Brain Trust2259 Views 0 Comments Brand Integrity, Branding Blunders

In the wake of Volkswagen’s scandal plagued 2015, changes are coming in the German automaker’s 2016 marketing plan. Gone is

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Brand Strategy 

Blue Buffalo’s Brand Bluff – The Cat’s Out of the Bag!

July 12, 2014January 6, 2020 Kathryn Hess1710 Views 1 Comment Brand Integrity, Branding Blunders

Where did Blue Buffalo go wrong? One day they are the fastest-growing brand of natural pet food. The next day

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