Brand Authenticity: It’s Now or Never
Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person
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Canadian Marketing
Green Rush: Marketing Marijuana in Canada
The Liberal Government of Canada is scheduled to introduce legislation next spring which will legalize recreational cannabis. In the meantime
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What Netflix Means to the Canadian Media Ecosystem
Netflix recently announced they will begin paying into the Canadian media marketplace by investing in Canadian content. While Netflix paying
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