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Canadian Marketing

Brand Strategy Social Trends 

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza841 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

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Green Rush: Marketing Marijuana in Canada - Smoking Marijuana
Media Mix Social Trends 

Green Rush: Marketing Marijuana in Canada

November 27, 2017June 18, 2018Blade Brain Trust2776 Views 0 CommentsCanadian Marketing, Cannabis Branding, marijuana

The Liberal Government of Canada is scheduled to introduce legislation next spring which will legalize recreational cannabis. In the meantime

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What Netflix Means to the Canadian Media Ecosystem - Newflix Canada Flag
Social Trends 

What Netflix Means to the Canadian Media Ecosystem

November 3, 2017December 20, 2018Blade Brain Trust2403 Views 0 CommentsCanadian Marketing, CanCon, netflix

Netflix recently announced they will begin paying into the Canadian media marketplace by investing in Canadian content.  While Netflix paying

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Canadian Centre to End Human Trafficking
JC Green Medicinal Cannabis

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