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Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza995 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

How to Create Effective Content with High ROI: Pt 1

August 9, 2019January 12, 2021Blade Brain Trust3809 Views 0 Commentscontent marketing, Digital Marketing

Blade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,

Content Success: Why You Need Organic and Paid Content Campaigns

July 5, 2019April 14, 2020Blade Brain Trust2964 Views 0 Commentscontent marketing, Digital Marketing

Businesses are sometimes sceptical when it comes to providing a significant budget for content marketing with the presumed justification that

The Necessity Of Being A Media Powerhouse Online - Header

The Necessity Of Being A Media Powerhouse Online

April 20, 2019June 20, 2019Blade Brain Trust2677 Views 0 Commentscontent marketing, multimedia, positioning

In our two-part series about how to get started and excel in content marketing (read Part 1 and Part 2)

The App Marketing Guide for Startups

January 9, 2019May 7, 2019Blade Brain Trust3821 Views 1 Commentapps, content marketing, Mobile Marketing, startups

A successful app requires the brand having two things happening concurrently: great final product and great app marketing. The popularity

Brand Strategy Media Mix

Content Marketing Guide for Non-Profits and Charities

February 7, 2018December 20, 2018Blade Brain Trust2581 Views 0 CommentsBlogging, charities, content marketing, eBooks, non-profits, Podcasting, Video Marketing

Marketing in the non-profit world comes with unique considerations. As charities and non-profits expand their efforts in the world of

Your Email Marketing Requires a Revolution - Email Header

Your Email Marketing Requires a Revolution

November 13, 2017December 20, 2018Blade Brain Trust2404 Views 0 Commentsbranding, content marketing, customer loyalty, email

Newsletters don’t get the recognition they deserve in the world of online marketing, which is why they’re so interesting to

Brand Strategy Media Mix

Avoid Viral Marketing Fantasies

October 26, 2017February 8, 2021Blade Brain Trust2627 Views 0 Commentscontent marketing, viral marketing

Sometimes viral content is crafted by typical internet users, but some of it is developed by brands. Many organizations hear

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