Blade Brand Edge

Blade Brand Edge

It's tough out there. Keep your edge.

Relevant, insightful content to help you grow your brand community.

  • Blade Home
  • Brand Strategy
  • Creative Critique
  • Media Mix
  • Featured Work
  • Web Series

content marketing

Brand Strategy Social Trends 

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza995 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

Read more
Brand Strategy 

How to Create Effective Content with High ROI: Pt 1

August 9, 2019January 12, 2021Blade Brain Trust3809 Views 0 Commentscontent marketing, Digital Marketing

Blade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,

Read more
Media Mix 

Content Success: Why You Need Organic and Paid Content Campaigns

July 5, 2019April 14, 2020Blade Brain Trust2964 Views 0 Commentscontent marketing, Digital Marketing

Businesses are sometimes sceptical when it comes to providing a significant budget for content marketing with the presumed justification that

Read more
The Necessity Of Being A Media Powerhouse Online - Header
Media Mix 

The Necessity Of Being A Media Powerhouse Online

April 20, 2019June 20, 2019Blade Brain Trust2677 Views 0 Commentscontent marketing, multimedia, positioning

In our two-part series about how to get started and excel in content marketing (read Part 1 and Part 2)

Read more
How to Make Sure Your Content Gets Noticed: Two Girls Holding Dogs
Media Mix 

How to Make Sure Your Content Gets Noticed

March 8, 2019June 25, 2019Blade Brain Trust2750 Views 0 Commentscontent marketing, Instagram, Social Media

Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social

Read more
Brand Strategy Social Trends 

How to Package Environmentalism for Easy Consumption

January 19, 2019April 25, 2019Blade Brain Trust2102 Views 0 CommentsBrand Storytelling, Charity, content marketing, non-profits

Environmental non-profits often deal in grander issues than others, and the unfortunate truth is the average citizen and consumer has

Read more
Media Mix 

The App Marketing Guide for Startups

January 9, 2019May 7, 2019Blade Brain Trust3821 Views 1 Commentapps, content marketing, Mobile Marketing, startups

A successful app requires the brand having two things happening concurrently: great final product and great app marketing. The popularity

Read more
Why Brands Should Care About Blockchain Technology
Media Mix Social Trends 

Why Brands Should Care About Blockchain Technology

April 30, 2018July 17, 2019Blade Brain Trust3035 Views 0 Commentsbig data, blockchain, content marketing

If your brand loses the trust it has built with its community, the future of your enterprise is at risk.

Read more
Content Marketing Guide for Non-Profits and Charities - Keyboard
Brand Strategy Media Mix 

Content Marketing Guide for Non-Profits and Charities

February 7, 2018December 20, 2018Blade Brain Trust2581 Views 0 CommentsBlogging, charities, content marketing, eBooks, non-profits, Podcasting, Video Marketing

Marketing in the non-profit world comes with unique considerations. As charities and non-profits expand their efforts in the world of

Read more
Your Email Marketing Requires a Revolution - Email Header
Media Mix 

Your Email Marketing Requires a Revolution

November 13, 2017December 20, 2018Blade Brain Trust2404 Views 0 Commentsbranding, content marketing, customer loyalty, email

Newsletters don’t get the recognition they deserve in the world of online marketing, which is why they’re so interesting to

Read more
Avoid Viral Marketing Fantasies - Header
Brand Strategy Media Mix 

Avoid Viral Marketing Fantasies

October 26, 2017February 8, 2021Blade Brain Trust2627 Views 0 Commentscontent marketing, viral marketing

Sometimes viral content is crafted by typical internet users, but some of it is developed by brands. Many organizations hear

Read more
  • ← Previous
Canadian Centre to End Human Trafficking
JC Green Medicinal Cannabis

Categories

  • Blade Home
  • Brand Strategy
  • Creative Critique
  • Media Mix
  • Featured Work
  • Web Series
All content © 2021 Blade Creative Branding Inc. All rights reserved. No animals were injured in the development of this website, so far. Privacy Policy