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Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza1239 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

How to Create Effective Content with High ROI: Pt 1

August 9, 2019January 12, 2021Blade Brain Trust4029 Views 0 Commentscontent marketing, Digital Marketing

Blade understands the value of effective content in the digital space. Whether that content is found on a brand’s website,

Content Success: Why You Need Organic and Paid Content Campaigns

July 5, 2019April 14, 2020Blade Brain Trust3380 Views 0 Commentscontent marketing, Digital Marketing

Businesses are sometimes sceptical when it comes to providing a significant budget for content marketing with the presumed justification that

The Necessity Of Being A Media Powerhouse Online - Header

The Necessity Of Being A Media Powerhouse Online

April 20, 2019June 20, 2019Blade Brain Trust2861 Views 0 Commentscontent marketing, multimedia, positioning

In our two-part series about how to get started and excel in content marketing (read Part 1 and Part 2)

The App Marketing Guide for Startups

January 9, 2019May 7, 2019Blade Brain Trust4058 Views 1 Commentapps, content marketing, Mobile Marketing, startups

A successful app requires the brand having two things happening concurrently: great final product and great app marketing. The popularity

Brand Strategy Media Mix

Content Marketing Guide for Non-Profits and Charities

February 7, 2018December 20, 2018Blade Brain Trust2854 Views 0 CommentsBlogging, charities, content marketing, eBooks, non-profits, Podcasting, Video Marketing

Marketing in the non-profit world comes with unique considerations. As charities and non-profits expand their efforts in the world of

Your Email Marketing Requires a Revolution - Email Header

Your Email Marketing Requires a Revolution

November 13, 2017December 20, 2018Blade Brain Trust2575 Views 0 Commentsbranding, content marketing, customer loyalty, email

Newsletters don’t get the recognition they deserve in the world of online marketing, which is why they’re so interesting to

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