TIFF and the Importance of Keeping Brand Promises
When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future
Read moreWhen it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future
Read moreSince 1976, the Toronto International Film Festival has been a presence in Toronto, and the international film community. And in
Read moreFictional brands are often afterthoughts, quickly slapped together to give the appearance of a fully developed world. Every now and
Read moreQ107 was long known as Toronto’s Classic Rock, but not anymore. With an extensive ad campaign, a new logo and
Read moreOn May 3, 1983, Weird Al Yankovic released his first album which topped out at number 139 on the Billboard
Read moreMost of the time, the sampling at the LCBO is great. How about a couple of sips of wine? What,
Read moreWelcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding
Read more