Entertainment Archives | Blade Brand Edge

TIFF and the Importance of Keeping Brand Promises

September 7, 2017July 11, 2018Blade Brain Trust2822 Views 0 CommentsBrand Integrity, Branding Blunders, Entertainment, Film

When it was launched in 1976 as the Toronto Festival of Festivals, there was no way to predict the future

TIFF: Built on a Brand Community

September 7, 2016September 28, 2017Joshua Murray1776 Views 0 CommentsBrand Community Insights, Entertainment

Since 1976, the Toronto International Film Festival has been a presence in Toronto, and the international film community. And in

The 5 Greatest Fictional Brands

May 5, 2015September 29, 2017Blade Studio2948 Views 2 CommentsEntertainment

Fictional brands are often afterthoughts, quickly slapped together to give the appearance of a fully developed world. Every now and

Creative Critique

Blade Grades: The Q107 Rebrand

January 19, 2015September 21, 2017Blade Studio2648 Views 1 CommentEntertainment, Rebranding

Q107 was long known as Toronto’s Classic Rock, but not anymore. With an extensive ad campaign, a new logo and

Weird Al: An Unlikely Master’s Course In Branding

September 11, 2014September 21, 2017Blade Studio1600 Views 0 CommentsBrand Community Insights, Entertainment

On May 3, 1983, Weird Al Yankovic released his first album which topped out at number 139 on the Billboard

Brand Expansion: Is It For You?

July 19, 2013September 25, 2017Blade Brain Trust2276 Views 0 CommentsBeer, Entertainment

Most of the time, the sampling at the LCBO is great. How about a couple of sips of wine? What,

Weekly Re-Brand #8: VH1

January 10, 2013September 26, 2017Blade Studio3085 Views 4 CommentsBrand Integrity, Branding Blunders, Entertainment, Weekly Re-Brand

Welcome to the Blade Weekly Re-Brand, a place for us to take a quick look at some of the rebranding