Rebranding Archives | Blade Brand Edge

5 Common Rebranding Errors

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.

In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that

For more than 60 years the Heart and Stroke Foundation of Canada has been collecting funds to help support research

After 32 years, Sears Canada has made a dramatic change to their blue and white logo. The old “race track”

This week Taco Bell committed to a massive redesign project of its restaurants, starting at home in California. The fast

When you already call yourself “The King of Beers” then it’s a small leap to full nationhood. Budweiser’s decision to

In the newest edition of our Brand Edge web series, Wayne S Roberts shares the updated packaging Blade created for Bell Lifestyle Products.

After 35+ years as Canada’s frozen meat retailer, M&M is rebranding to show Canadians that they have more to offer