5 Common Rebranding Errors
The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,
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Rebranding
Renegotiating Brand Promises: How to Survive in a Ever-Changing World?
The world is always changing. Similar to how we expect our idols to never change as a bullwark against the
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eBike Universe Taps Blade to Reach eVeryone!
eBike Universe sparked up a relationship with Blade recently to accelerate their growth in electric vehicle sales nationwide with a
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Will Coca-Cola Repeat New Coke Fiasco with Coke Zero Sugar?
First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.
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Too Little Too Late: The Downfall of Sears
In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that
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Ontario PC Party Rebrands to be more Inclusive
Every political party is a brand. They build their identity to grow their support. They use emotions to sell you
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The D-League Rebrands To The G-League
For years (since its inception in 2001 really) the NBA Developmental League has been saddled with the stigma of being
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Blade Grades: The Dairy Farmers of Canada Logo Update
Since 1934, the Dairy Farmers of Canada has represented Canadian farmers from coast-to-coast as an organization. Originally established as the Canadian
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Blade Grades: Heart and Stroke Rebrand
For more than 60 years the Heart and Stroke Foundation of Canada has been collecting funds to help support research
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Blade Grades: The New Sears Canada Logo
After 32 years, Sears Canada has made a dramatic change to their blue and white logo. The old “race track”
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Taco Bell Launches Major Restaurant Redesign Plan
This week Taco Bell committed to a massive redesign project of its restaurants, starting at home in California. The fast
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