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Rebranding

Brand Strategy 

5 Common Rebranding Errors

June 6, 2019January 18, 2021Blade3181 Views 0 CommentsBrand Community Insights, Brand Integrity, Branding Blunders, Rebranding

The process of rebranding comes with a lot of risk. Without paying attention to the details involved in research, planning,

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Renegotiating Brand Promises: How to Survive in a Changing World - Heading Image
Brand Strategy Social Trends 

Renegotiating Brand Promises: How to Survive in a Ever-Changing World?

February 3, 2019January 27, 2021Blade Brain Trust2218 Views 0 CommentsRebranding, Truth

The world is always changing. Similar to how we expect our idols to never change as a bullwark against the

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eBike Universe
Blade Around the Web Social Trends 

eBike Universe Taps Blade to Reach eVeryone!

May 15, 2018June 18, 2018Blade Brain Trust1643 Views 0 CommentsClient Work, eBikes, Rebranding

eBike Universe sparked up a relationship with Blade recently to accelerate their growth in electric vehicle sales nationwide with a

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Brand Strategy 

Will Coca-Cola Repeat New Coke Fiasco with Coke Zero Sugar?

August 3, 2017August 3, 2017Joshua Murray4445 Views 4 CommentsFood & Beverage, Rebranding

First introduced in 2005, Coke Zero quickly became one of the three pillars that the Coca-Cola brand presented to consumers.

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Brand Strategy 

Too Little Too Late: The Downfall of Sears

July 13, 2017August 4, 2017Joshua Murray3182 Views 1 CommentRebranding, Retail

In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that

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Creative Critique 

Blade Grades: Heart and Stroke Rebrand

November 17, 2016June 7, 2017Blade Studio2858 Views 0 CommentsArt & Design, Charity, Rebranding

For more than 60 years the Heart and Stroke Foundation of Canada has been collecting funds to help support research

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Creative Critique 

Blade Grades: The New Sears Canada Logo

September 2, 2016June 7, 2017Blade Studio2286 Views 0 CommentsArt & Design, Rebranding

After 32 years, Sears Canada has made a dramatic change to their blue and white logo. The old “race track”

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Brand Strategy 

Taco Bell Launches Major Restaurant Redesign Plan

May 20, 2016September 29, 2017Joshua Murray2031 Views 1 CommentArt & Design, Food & Beverage, Rebranding

This week Taco Bell committed to a massive redesign project of its restaurants, starting at home in California. The fast

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Brand Strategy 

Budweiser Rebrands Itself as “America”

May 12, 2016September 28, 2017Blade Brain Trust2568 Views 1 CommentFood & Beverage, Rebranding

When you already call yourself “The King of Beers” then it’s a small leap to full nationhood. Budweiser’s decision to

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Featured Work 

Brand Edge: Bell Lifestyle Products Brand Update

May 9, 2016June 7, 2017Blade Brain Trust1803 Views 0 CommentsArt & Design, Rebranding

In the newest edition of our Brand Edge web series, Wayne S Roberts shares the updated packaging Blade created for Bell Lifestyle Products.

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Brand Strategy 

M&M Rebrands to Avoid Freezing!

March 16, 2016September 28, 2017Joshua Murray1648 Views 0 CommentsFood & Beverage, Rebranding

After 35+ years as Canada’s frozen meat retailer, M&M is rebranding to show Canadians that they have more to offer

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