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Retail

Brand Strategy 

Too Little Too Late: The Downfall of Sears

July 13, 2017August 4, 2017Joshua Murray3118 Views 1 CommentRebranding, Retail

In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that

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Creative Critique 

Dead Brands: Honest Ed’s 1948 to 2016

February 9, 2017June 7, 2017Blade Brain Trust2964 Views 0 CommentsRetail

It’s not often that a single location retailer becomes a well known, landmark brand. But that is exactly what happened

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Brand Strategy 

Danier Leather: Another Canadian Brand Fails, But Why?

March 10, 2016September 29, 2017Blade Brain Trust3908 Views 0 CommentsBranding Blunders, Retail

As Danier Leather starts to sell off stock and store fixtures at reduced prices, and more than 1,000 Canadians prepare

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Media Mix 

CASL Review: One Year Later

July 13, 2015October 10, 2017Joshua Murray1630 Views 0 CommentsRetail, The Integrated Agency

It has been one year since CASL (Canada’s Anti-Spam Legislation) became part of our lives, and it feels like a

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Media Mix 

Pinterest Announces New “Buy It” Button

June 25, 2015October 10, 2017Blade Brain Trust2626 Views 0 CommentsRetail, Social Media

Written with Danielle White.  If you haven’t already heard, Pinterest will soon be introducing a “Buy It” button on their

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Brand Strategy 

Branding Love: Who Owns Valentine’s Day?

February 6, 2015May 24, 2019Joshua Murray2132 Views 1 CommentRetail

Can You Buy Love? Valentine’s Day Marketers Think So. According to a recent report from the National Retail Federation, nearly

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Brand Strategy 

The Honest Co. Holiday E-Commerce and Brand Building Success

December 15, 2014September 21, 2017Joshua Murray2128 Views 12 CommentsBrand Community Insights, Brand Integrity, Retail

The holiday season is the busiest time of year for retailers; it has been for decades and it will continue

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Media Mix 

Online Shopping – 10 Tips to Activate Your Buyers for the Holidays!

November 20, 2013October 10, 2017Blade Brain Trust1984 Views 1 CommentRetail

The Holidays are great! Good food, friends and family, and gift giving. However, with all of its positive attributes, the

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Brand Strategy 

Glocal Brands – Because One Size Does Not Fit All

July 9, 2013September 25, 2017Blade Brain Trust2078 Views 0 CommentsRetail

It is very seldom that I can say I venture into a McDonald’s in Toronto, maybe once a year is

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Brand Strategy 

A Blade Holiday Shopping Guide

December 3, 2012September 26, 2017Blade Brain Trust1631 Views 0 CommentsPotpourri, Retail

Whether you are a last minute shopper or have been scouting the perfect gift for everyone since last year, you

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Brand Strategy 

Considering a Brand Partnership? Proceed with Caution

October 15, 2012September 21, 2017Blade Brain Trust2188 Views 2 CommentsBrand Integrity, Design & Technology, Retail

If you ever wanted to have a fresh espresso while stuck in traffic, you are in luck. Granted you would

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