Too Little Too Late: The Downfall of Sears
In September 2016, we looked at the new Sears Canada logo and gave it a B- grade. And while that
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Retail
Dead Brands: Honest Ed’s 1948 to 2016
It’s not often that a single location retailer becomes a well known, landmark brand. But that is exactly what happened
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Danier Leather: Another Canadian Brand Fails, But Why?
As Danier Leather starts to sell off stock and store fixtures at reduced prices, and more than 1,000 Canadians prepare
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CASL Review: One Year Later
It has been one year since CASL (Canada’s Anti-Spam Legislation) became part of our lives, and it feels like a
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Pinterest Announces New “Buy It” Button
Written with Danielle White. If you haven’t already heard, Pinterest will soon be introducing a “Buy It” button on their
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Branding Love: Who Owns Valentine’s Day?
Can You Buy Love? Valentine’s Day Marketers Think So. According to a recent report from the National Retail Federation, nearly
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The Honest Co. Holiday E-Commerce and Brand Building Success
The holiday season is the busiest time of year for retailers; it has been for decades and it will continue
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Online Shopping – 10 Tips to Activate Your Buyers for the Holidays!
The Holidays are great! Good food, friends and family, and gift giving. However, with all of its positive attributes, the
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Glocal Brands – Because One Size Does Not Fit All
It is very seldom that I can say I venture into a McDonald’s in Toronto, maybe once a year is
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A Blade Holiday Shopping Guide
Whether you are a last minute shopper or have been scouting the perfect gift for everyone since last year, you
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Considering a Brand Partnership? Proceed with Caution
If you ever wanted to have a fresh espresso while stuck in traffic, you are in luck. Granted you would
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