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Blade Brand Edge

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Social Media

Web Series 

Insta-Rant

December 22, 2020January 7, 2021 Teresa Desouza229 Views 0 Comments Brand Community Insights, branding, Branding Blunders, Instagram, Social Media

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

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Brand Strategy Social Trends 

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021 Teresa Desouza627 Views 0 Comments Brand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

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Brand Strategy 

The David Strategies: How Small Brands Can Win Big

September 28, 2019November 26, 2019 Blade Brain Trust2458 Views 0 Comments Brand Community Insights, branding, Digital Marketing, Social Media

We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the

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Media Mix 

Blade’s 3 Starter Steps for Influencer Marketing

May 23, 2019July 4, 2019 Joshua Murray2603 Views 0 Comments Digital Marketing, Social Media

The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and

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How to Make Sure Your Content Gets Noticed: Two Girls Holding Dogs
Media Mix 

How to Make Sure Your Content Gets Noticed

March 8, 2019June 25, 2019 Blade Brain Trust2569 Views 0 Comments content marketing, Instagram, Social Media

Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social

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Marketers Can Lead the Big Data Redemption - Surveillance Camera
Media Mix Social Trends 

Marketers Can Lead the Big Data Redemption

April 12, 2018December 20, 2018 Blade Brain Trust1814 Views 0 Comments big data, Brand Community Insights, Facebook, Social Media

The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in

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Brand Strategy 

The Importance of Content for Social Media

July 25, 2017August 4, 2017 Joshua Murray3690 Views 0 Comments content marketing, Digital Marketing, Social Media

Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising

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Media Mix 

The Wild West Days Are Over. What’s Next for Influencer Marketing?

May 10, 2017October 10, 2017 Blade Brain Trust1967 Views 0 Comments Brand Integrity, Digital Marketing, Social Media

Like any big new trend or idea, there was going to be an adjustment period, but for Influencer Marketing that

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Featured Work 

Brand Edge: Why Blogging Still Matters

July 1, 2016June 7, 2017 Blade Brain Trust1508 Views 0 Comments Brand Community Insights, Digital Marketing, Social Media

Blade Social Media Manager, Joshua Murray shares our views on the importance of blogging for businesses in the newest edition

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Media Mix 

7 Social Media Tools and Tips for New Businesses!

June 28, 2016October 10, 2017 Blade Brain Trust1936 Views 1 Comment Brand Community Insights, Digital Marketing, Social Media

Social media is an important part of the digital marketing portfolio for many businesses. But, it’s not an easy landscape

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Media Mix 

What Should be Next for Instagram

March 1, 2016October 10, 2017 Joshua Murray1614 Views 0 Comments Digital Marketing, Social Media

Nearly a year ago I wrote a list of 3 features that I was hoping to see in the near

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