Social Media Archives | Blade Brand Edge

There are countless branding and advertising techniques that we’ve learned throughout our careers in this industry, as well as from

Web Series

Insta-Rant

December 22, 2020January 7, 2021Teresa Desouza608 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Instagram, Social Media

In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t

Brand Strategy Social Trends

Brand Authenticity: It’s Now or Never

October 26, 2020January 5, 2021Teresa Desouza1111 Views 0 CommentsBrand Community Insights, branding, Branding Blunders, Canadian Marketing, content marketing, Social Media

Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person

Brand Strategy

The David Strategies: How Small Brands Can Win Big

September 28, 2019November 26, 2019Blade Brain Trust2818 Views 0 CommentsBrand Community Insights, branding, Digital Marketing, Social Media

We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the

Media Mix

Blade’s 3 Starter Steps for Influencer Marketing

May 23, 2019July 4, 2019Joshua Murray3331 Views 0 CommentsDigital Marketing, Social Media

The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and

Media Mix

How to Make Sure Your Content Gets Noticed

March 8, 2019June 25, 2019Blade Brain Trust2949 Views 0 Commentscontent marketing, Instagram, Social Media

Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social

Media Mix Social Trends

Marketers Can Lead the Big Data Redemption

April 12, 2018December 20, 2018Blade Brain Trust2055 Views 0 Commentsbig data, Brand Community Insights, Facebook, Social Media

The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in

Brand Strategy

The Importance of Content for Social Media

July 25, 2017February 11, 2021Joshua Murray4181 Views 0 Commentscontent marketing, Digital Marketing, Social Media

Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising

Media Mix

The Wild West Days Are Over. What’s Next for Influencer Marketing?

May 10, 2017October 10, 2017Blade Brain Trust2138 Views 0 CommentsBrand Integrity, Digital Marketing, Social Media

Like any big new trend or idea, there was going to be an adjustment period, but for Influencer Marketing that

Featured Work

Brand Edge: Why Blogging Still Matters

July 1, 2016June 7, 2017Blade Brain Trust1673 Views 0 CommentsBrand Community Insights, Digital Marketing, Social Media

Blade Social Media Manager, Joshua Murray shares our views on the importance of blogging for businesses in the newest edition

Media Mix

7 Social Media Tools and Tips for New Businesses!

June 28, 2016October 10, 2017Blade Brain Trust2130 Views 1 CommentBrand Community Insights, Digital Marketing, Social Media

Social media is an important part of the digital marketing portfolio for many businesses. But, it’s not an easy landscape