Insta-Rant
In this episode of Brand Edge, Wayne S. Roberts and Teresa talk all things Instagram and why the platform isn’t
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Social Media
Brand Authenticity: It’s Now or Never
Brand Authenticity. It’s a powerful, all-encompassing promise that a brand makes to their brand community. It’s what makes a person
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The David Strategies: How Small Brands Can Win Big
We all know the classic story of David and Goliath, the little guy facing down enormous odds—and confidently winning the
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Blade’s 3 Starter Steps for Influencer Marketing
The rise of influencer marketing has been swift and wide reaching. Brands of all sizes are aligning with bloggers and
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How to Make Sure Your Content Gets Noticed
Organic reach on social media is becoming more difficult to execute, and brands are requiring more paid promotion on social
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Marketers Can Lead the Big Data Redemption
The recent controversy surrounding Cambridge Analytica continues to dominate the international news cycles, with Facebook CEO Mark Zuckerberg appearing in
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The Importance of Content for Social Media
Blade understands the value of quality digital content. Whether that content is found on a brand’s website, in digital advertising
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The Wild West Days Are Over. What’s Next for Influencer Marketing?
Like any big new trend or idea, there was going to be an adjustment period, but for Influencer Marketing that
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Brand Edge: Why Blogging Still Matters
Blade Social Media Manager, Joshua Murray shares our views on the importance of blogging for businesses in the newest edition
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7 Social Media Tools and Tips for New Businesses!
Social media is an important part of the digital marketing portfolio for many businesses. But, it’s not an easy landscape
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What Should be Next for Instagram
Nearly a year ago I wrote a list of 3 features that I was hoping to see in the near
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