Video Advertising: More Than Just A 6-Second Ride
For decades, we’ve been told that attention spans are shrinking, and advertisers have followed that logic in shortening TV ads
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Video
Your Brand Story Needs an Elevator Pitch
It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even
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Gillette: The Best An Ad Can Get?
Everyone’s talking about Gillette’s newest ‘The Best a Man Can Be’ short. The ad is dividing bloggers, influencers and celebrities the
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National Sporting Goods Distributor Goes Up Market with Brand Update from Blade
After a 35-year history as a product price leader in the Canadian hunting and fishing sector, Bell Outdoors needed a
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Pepsi Ad Falls Flat!
Pepsi, the bubbly cola of a the uber-hip crowd that has been synonymous with ‘cool’ by creating some of the
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S2E7 Digital Do Or Die
In this episode of Brand Edge season two, Wayne S. Roberts acknowledges that digital advertising can be frustrating for brands.
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The Importance of Digital Multimedia for Competing Brands
Content marketing is here to stay. There’s no getting around it, no avoiding it, and no way your brand is
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Moving Pictures Move People: Blade Brand Motion Pictures
At Blade, we have been working on branded video content for years. From campaigns for TV with Red Green and
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The Road To Ramblin’ Road: Brand Motion Picture
We’ve been working with John Picard and the Ramblin’ Road Brewery Farm since its inception and grand opening in 2012.
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Paradigm Condos – Fall for Burlington: Brand Motion Picture
Blade has once again had the opportunity to work with the Molinaro Group to produce a new brand motion picture
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S3E4 The Virtuous Circle of Your Ecosystem
In the fourth episode of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts concludes his presentation at
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