Blade Brand Edge

Blade Brand Edge

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Relevant, insightful content to help you grow your brand community.

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Video

Media Mix 

Video Advertising: More Than Just A 6-Second Ride

April 4, 2019August 8, 2019Blade Brain Trust1954 Views 0 CommentsDigital Marketing, Video

For decades, we’ve been told that attention spans are shrinking, and advertisers have followed that logic in shortening TV ads

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Media Mix 

Your Brand Story Needs an Elevator Pitch

January 28, 2019February 12, 2020Blade Brain Trust3568 Views 0 CommentsDigital Marketing, Video

It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even

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Creative Critique 

Gillette: The Best An Ad Can Get?

January 17, 2019January 22, 2019Blade Brain Trust1686 Views 0 Commentsadvertising, Brand Values, Video

Everyone’s talking about Gillette’s newest ‘The Best a Man Can Be’ short. The ad is dividing bloggers, influencers and celebrities the

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Bell Outdoors Catalog Image
Blade Around the Web 

National Sporting Goods Distributor Goes Up Market with Brand Update from Blade

May 20, 2018July 11, 2018Blade Brain Trust1531 Views 0 CommentsBell Outdoor, Client Work, Consumer Packaging, Graphic Design, Video

After a 35-year history as a product price leader in the Canadian hunting and fishing sector, Bell Outdoors needed a

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Brand Strategy 

Pepsi Ad Falls Flat!

April 7, 2017September 28, 2017Wayne S. Roberts1832 Views 0 CommentsBranding Blunders, Digital Marketing, Video

Pepsi, the bubbly cola of a the uber-hip crowd that has been synonymous with ‘cool’ by creating some of the

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Web Series 

S2E7 Digital Do Or Die

March 27, 2017January 28, 2020Blade Brain Trust2202 Views 0 CommentsDigital Marketing, Video

In this episode of Brand Edge season two, Wayne S. Roberts acknowledges that digital advertising can be frustrating for brands.

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Media Mix 

The Importance of Digital Multimedia for Competing Brands

March 24, 2017August 13, 2019Blade Brain Trust2100 Views 0 CommentsDigital Marketing, Video

Content marketing is here to stay. There’s no getting around it, no avoiding it, and no way your brand is

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Featured Work 

Moving Pictures Move People: Blade Brand Motion Pictures

January 10, 2017June 7, 2017Blade Brain Trust1852 Views 0 Commentsbranding, Video

At Blade, we have been working on branded video content for years. From campaigns for TV with Red Green and

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Featured Work 

The Road To Ramblin’ Road: Brand Motion Picture

December 6, 2016June 7, 2017Blade Brain Trust1689 Views 0 CommentsDigital Marketing, Film, Food & Beverage, Video

We’ve been working with John Picard and the Ramblin’ Road Brewery Farm since its inception and grand opening in 2012.

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Featured Work 

Paradigm Condos – Fall for Burlington: Brand Motion Picture

November 18, 2016June 7, 2017Blade Brain Trust1614 Views 0 CommentsArt & Design, Real Estate, Video

Blade has once again had the opportunity to work with the Molinaro Group to produce a new brand motion picture

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Web Series 

S3E4 The Virtuous Circle of Your Ecosystem

November 15, 2016January 28, 2020Blade Brain Trust2986 Views 0 CommentsBrand Community Insights, Digital Marketing, Video

In the fourth episode of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts concludes his presentation at

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