Video Archives | Blade Brand Edge

For decades, we’ve been told that attention spans are shrinking, and advertisers have followed that logic in shortening TV ads

Your Brand Story Needs an Elevator Pitch

It’s common knowledge that the attention span of the average person is shorter than ever. Some research says it’s even

Everyone’s talking about Gillette’s newest ‘The Best a Man Can Be’ short. The ad is dividing bloggers, influencers and celebrities the

After a 35-year history as a product price leader in the Canadian hunting and fishing sector, Bell Outdoors needed a

Pepsi, the bubbly cola of a the uber-hip crowd that has been synonymous with ‘cool’ by creating some of the

In this episode of Brand Edge season two, Wayne S. Roberts acknowledges that digital advertising can be frustrating for brands.

Content marketing is here to stay. There’s no getting around it, no avoiding it, and no way your brand is

At Blade, we have been working on branded video content for years. From campaigns for TV with Red Green and

We’ve been working with John Picard and the Ramblin’ Road Brewery Farm since its inception and grand opening in 2012.

Blade has once again had the opportunity to work with the Molinaro Group to produce a new brand motion picture

In the fourth episode of Brand Edge season two, Blade’s Chief Creative Officer, Wayne S. Roberts concludes his presentation at