Twitter Blunts an Effort to Help End Human Trafficking

When Twitter suspends an account, we’d all like to think it’s for a good reason. After all, there’s lots of crap that shows up on the platform, some of which is completely offensive and even dangerous.

How about a posting that promotes a new ad campaign in support of Canada’s Human Trafficking Hotline … whose explicit mission is to help people escape this scourge?

Recently, in effort to further serve a Blade client, we posted a video to share a creative campaign our agency developed for the Canadian Centre to End Human Trafficking, and its ground-breaking Human Trafficking Hotline.

Twitter suspended our account. And to date Twitter will only allow us to log on, see our profile but not any of the videos we’ve posted, ever. And we can’t post anything new. We also can’t see our followers, and whenever someone lands on our page, they’re told it’s a ‘suspended account’. Seriously?

For those who may not have experienced this unwarranted and unexplained interference, be assured that, should this ever happen to you, Twitter is as about as responsive as a brick wall.

No explanation, no feedback, no method of redress or opportunity for discussion. Seems to us their vaunted AI functionality was at work. If so, it was about as intelligence as a cinder block … the kind used to construct the aforementioned brick wall, no doubt.

All we wanted to do was let our followers and others know there was a campaign out there to promote a powerful weapon, now live nationwide, to help end human trafficking.

And while our intentions were honorable, Twitter disagreed and stonewalled us. We presume they got the impression we were somehow promoting human trafficking. Golly! For any thinking person, the chasm is enormous between promoting human trafficking and promoting a new campaign to help end it.

Not so for the twits at Twitter. If a real person was sitting behind the screen, with an IQ in excess of a doorstop, had actually looked at our posting, they couldn’t possibly think we were human traffickers. And frankly, that’s not what pissed us off most.

Their move curtailed the opportunity to share this campaign, and the possibility of reaching even more individualswho want or need to know about this hotline. People who are in danger, or people who are eager to help learn and end human trafficking, not expand it.

Adding insult to injury, as is the norm with social platforms from time to time, Twitter has been maddeningly silent. Pretty much the antithesis of what is required to end human trafficking. Stay tuned.


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

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