UV2 TV Pre-Launch

Greenpark Homes latest condo development, UV2, in Markham, wanted to tell the Greater Toronto Area it “has it all”. Blade created a 30 second TV spot showcasing UV2’s features & amenities. The agency also arranged for the talent to perform double duty, employing her visage in a print and online campaign, as well as onsite signage.

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Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 49 posts and counting. See all posts by Wayne S. Roberts

Wayne S. Roberts