Social Media is the latest advertising hot button, and people all over the world are jumping on the bandwagon before understanding what they are doing. Before you leap, make sure you have identified and addressed some key issues within your company to see if a well executed social media plan will pay off.
- What are our core values?
- What’s our brand vision and strategy?
- What’s our key promise of benefit?
- How can we measure the results of the media tactics we are using?
It takes more than just a few tweets and status updates to run an effective social media plan. This media requires careful planning, timely execution and most importantly, ongoing effort to ensure your content is relevant.
Always keep this question top of mind when investing in any brand communications effort: How will this investment help to create and maintain authentic relationships that will add value to your brand and build your brand community?