Will Embracing Social Media Help Build My Brand Community?

Social Media is the latest advertising hot button, and people all over the world are jumping on the bandwagon before understanding what they are doing. Before you leap, make sure you have identified and addressed some key issues within your company to see if a well executed social media plan will pay off.

  • What are our core values?
  • What’s our brand vision and strategy?
  • What’s our key promise of benefit?
  • How can we measure the results of the media tactics we are using?

It takes more than just a few tweets and status updates to run an effective social media plan. This media requires careful planning, timely execution and most importantly, ongoing effort to ensure your content is relevant.

Always keep this question top of mind when investing in any brand communications effort: How will this investment help to create and maintain authentic relationships that will add value to your brand and build your brand community?


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 51 posts and counting. See all posts by Wayne S. Roberts

Wayne S. Roberts