Will Embracing Social Media Help Build Your Brand Community?

In October of 2011, Blade President and Creative Director, Wayne S. Roberts, was honoured to be part of National Bank’s Annual Correspondent Network Conference. Held in Niagara-on-the-Lake, the weekend event featured an afternoon session on Social Media where Wayne presented Blade’s take on its impact on modern branding. The presentation was approximately 35 minutes long, so we’ve cut together a summary clip we hope you’ll find informative and entertaining. China If you’d like to download the entire PowerPoint presentation, drop us a line.

David Tasker, COO, National Bank Correspondent Network remarked: “Wayne’s presentation on social media was the highlight of the weekend. He was engaging, informative and immensely entertaining. The whole audience thoroughly enjoyed his humour and, most importantly, his insights on social media and branding.”


Wayne S. Roberts

The Globe and Mail calls Wayne S. Roberts "an ad industry provocateur." Maybe its because he's never seen the point of playing by the ad game rules that place awards above results, while offering spec work instead of real value to win accounts. Throughout his career, Wayne has maintained a defiantly independent streak characterized by his insistence that agencies must be honest, direct and passionately invested in their clients' success. His pioneering work in espousing the brand community perspective has been a touchstone of his belief that branding is more than just logos, websites and ad campaigns; it is the fundamental way human beings connect with each other to create communities and launch movements that have changed our world.

Wayne S. Roberts has 49 posts and counting. See all posts by Wayne S. Roberts

Wayne S. Roberts